1. A call to action on obesity: Progress and next steps
Gill Moffett
Obesity Policy Manager
Department of Health

2. Obesity – a public health priority
The Government’s Call to action on obesity was published in October 2011
National ambitions:
A sustained downward trend in levels of excess weight in children by 2020
A downward trend in the level of excess weight averaged across all adults by 2020
Excess weight in adults and children (4-5 and year olds) are indicators in the Public Health Outcomes Framework

3. A complex problem…

4. …requiring comprehensive, determinant–wide action
A lifecourse approach, involving action across all age groups
Population-wide measures matched by action tailored to support individuals
Treatment given a growing focus, alongside prevention
Providing information to underpin choice and transforming the environment to make the healthier choice the easier choice
Recognising that increasing physical activity is important for good health but, for most of us who are overweight and obese, eating less is key to weight loss
Building activity to maximise contributions across a wide range of partners
Rebalancing local and national level action

5. Progress – one year on Continued key national programmes:
- Change4Life, £14m three-year strategy with a series of campaigns
National Child Measurement Programme, to become a mandated service for LAs from April 2013
Roll-out of NHS Health Check – identification of overweight and obesity in year olds and support for change
Invested in data and evidence through the National Obesity Observatory and Obesity Learning Centre
Developing example service specifications to improve the commissioning of adult and child tier 2 lifestyle weight management services

6. A growing focus on calorie consumption
Built new partnerships with those with a role to play e.g. business through the Responsibility Deal
Over 20 major companies have signed up to the calorie reduction pledge to cut and cap calories
Calorie labelling has expanded rapidly in out of home settings. We will see labelling in 9,000 outlets across the country by the end of the year
Front of pack labelling - consultation completed, key businesses announcing willingness to move position

7. Helping people be more active
Physical activity – CMO guidelines, National Ambition, Olympic legacy
School Games – more than 14,000 schools registered
Change4Life school clubs – engaging non-sporty young people
Launched Games4Life, to encourage more than 1m people to get more active

8. Looking forward – local leadership
Local government will bring together the broad coalition of partners required to prevent obesity
Public Health England will provide data and evidence to support local action from April 2013
Health and wellbeing boards will agree priorities and types of approach that make sense locally
The NHS will retain a central role - making every contact count, clinical treatment
NICE is developing new guidance to support local Government and the NHS

9. Looking forward – national-level action
Continuing progress through the Responsibility Deal – wider sign up, work on promotion of food
Intensifying work across Whitehall – public health as cross-government priority, e.g. National Planning Policy Framework
Obesity Review Group – regular review of national progress
Change4Life campaign will continue to provide information to support families and individuals

10. Questions and comments welcome
Continuing the debate
Questions and comments welcome
Thank you