2. AMA June 09 Board Meeting Discussion with the PCC Jennie McConagha & Kelley Peterson

3. © 2009 American Marketing Association. pcc - the garni

4. © 2009 American Marketing Association. pcc– the garni we embellish the AMA, add some local flavor, make it appealing... a sprig of leadership stalk in accomplishment new initiatives on top discussion ingredients

5. © 2009 American Marketing Association. a sprig of leadership

6. © 2009 American Marketing Association. a sprig of leadership the professional chapters council’s mission is to empower local chapter leaders to deliver value, engage professionals and enhance the overall AMA member experience

7. © 2009 American Marketing Association. a sprig of leadership Mentoring the leadership of local chapter boards and awarding success Providing ongoing training to educate chapter boards on the steps necessary to create an excellent AMA experience Maintaining existing resources and tools for chapter leaders and developing new ones to meet evolving needs Expanding the volunteer base of the PCC for more effective succession planning

8. © 2009 American Marketing Association. stalk in accomplishment

9. © 2009 American Marketing Association. stalk in accomplishment 08-09 Key Initiatives council restructure - build and strengthen IH and PCC partnership mid-year retreat enhancement - volunteer engagement & intervention support good to great initiative - learning lab for future strategies

10. © 2009 American Marketing Association. stalk in accomplishment council restructure - team approach Leadership Team Programming Team Membership Team

11. © 2009 American Marketing Association. stalk in accomplishment Membership Team represented 75 local chapters enhanced communication to support chapter health reports dues increase unemployed leader dues extension membership database challenges 09-10 officer elections 100% participation in summit staff transitions conducted chapter excellence awards 31 chapters entered

12. © 2009 American Marketing Association. stalk in accomplishment Programming Team coordinated regional midyear retreats 9 retreats held 45 chapters participated 170 leaders attended 18 national volunteers presented 5 struggling chapters attended thru scholarship cooked up leadership summit 3 day conference held all 75 chapters registered 290 leaders attended 16 national volunteers on presenting team chapter leader social media panel key note speaker - food network

13. © 2009 American Marketing Association. stalk in accomplishment Leadership Team planned and led 3 in-person council meetings 1 council conference call targeted team calls monthly board in a box edits volunteer of the year volunteer pipeline for succession offered thought leadership 12 product/service ideas revealed elephant engaged in strategic planning partnered to cut budget

14. © 2009 American Marketing Association. new initiatives on top

15. © 2009 American Marketing Association. new initiatives on top 09-10 Key Initiatives good to great initiative - learning lab for future strategies mid-year retreat enhancement - volunteer engagement & intervention support council restructure - build and strengthen IH and PCC partnership

16. © 2009 American Marketing Association. discussion ingredients

17. © 2009 American Marketing Association. discussion ingredients value of local chapter members to AMA (ROI) membership database fix & permanent solution staff turn over - loss of institutional knowledge more strategic role for pcc, less administrative = more support corporate membership program vs. volume discount national membership value proposition oldies but goodies: brand, chapter portal sites

18. © 2009 American Marketing Association. Thank You & Bon Appétit! Presenter’s Name Chapter Name PCC Member 123.456.7891 Email Address Jennie McConagha 08-09 PCC President Elect Kelley Peterson 08-09 PCC President