1. SPORTS MARKETING

2. THREE SECTORS ADVERTISING SPORTS EVENTS
ADVERTISING
SPORTS
EVENTS
PROMOTION/
SPONSORSHIP
ADVERTISE
SPORTS
PARTICIPATION

3. ADVERTISING SPORTS

4. Think of an example for each kind of event:
SPECTATOR SPORTS
Think of an example for each kind of event:
LOCAL
REGIONAL
NATIONAL
INTERNATIONAL
GLOBAL

5. World Series PROMOTES: EVENT TEAMS SPORT PLAYERS
2011 World Series Commercial
Phillies Advertisement
Players - Jeter

6. PROMOTION
PROMOTION: When events, teams, individual athletes promote products
“Marketing Through Sports”
Examples?

7. MARKETING THROUGH SPORTS
Sponsorship Strategies
Traditional
P& G and Olympics
Venue Naming Rights
Coors Beer & Coors Field (Denver)
Citizens Bank Park
Licensing
See NASCAR
Endorsements
Tag Heuer Watches
Tiger Woods

8. SPORTS MARKETING THE 8 Ps Price Perception Promotion Planning Place
Positioning
Packaging
Product

9. SPORTS PROMOTION “GRASSROOTS” SPORTS MARKETING
Increases participation & interest in sports
Influences other forms of Sport’s Marketing
Growth of soccer in USA started with kids playing

10. TARGET MARKET
Defined in the same way as other products and services EXCEPT:
Athletes and fans are “brand” loyal
Fans often “idolize” players/teams so will willingly attend games & wear apparel
Geography and Psychographics are easy to identify

11. SPORTS INDUSTRY GROWTH
Attendance Growth
$ Billion per Year
Nearly Every Sport and League +
Media Coverage and Growth
Main Stream and Alternative Sports Coverage
Coverage Growing with Demand
Employment Growth
4.5 – 6 Million new Jobs from
Global Markets
Expansion of Leagues & Marketing outside of U.S.
Availability of News Media and Sports Reporting
Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports