1. Sponsorships: More than Just a Marketing Ploy

2. Evaluate the sponsorship opportunity Make the most out of your sponsorship Be an active partner Post event

3. Evaluate the Sponsorship Opportunity Who is your target audience? – Where are they? What is the goal? – Does it align with business? What is your budget – How do you measure success or ROI? Sponsor deliverables - do you have the timeframe and resources to take full advantage of the sponsorship?

4. Make the Most Out of Your Sponsorship Creative Connection – Use marketing as a conversation starter, not a deal closer Network: – Have the right people involved – Have experts in attendance who can network, connect with the audience, add value and build relationships

5. Be an Active Partner Look for opportunities to partner beyond the bulleted deliverables: – To get more, you have to give more – How can we help them, not just how can they help us?

6. Post Event Follow up and close the loop

7. Thank you for your time! If you have any questions, please contact me: Chris Weiss 412-489-9850 cweiss@aerotek.com Or visit aerotek.comaerotek.com