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KRMA donorCentrics Review FY 2010 Carol Rhine & David Preston January 2011.

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Presentation on theme: "KRMA donorCentrics Review FY 2010 Carol Rhine & David Preston January 2011."— Presentation transcript:

1 KRMA donorCentrics Review FY 2010 Carol Rhine & David Preston January 2011

2 Carol Rhine | Page #2 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Overview of FY10 donorCentrics report Overall Revenue & Donor File Size File Building Renewals Major Gifts Mid-Level Giving Techniques Mail Pledge Web Telemarketing Sustained Giving Agenda

3 Carol Rhine | Page #3 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service FY 2010 Overall

4 Carol Rhine | Page #4 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Total down $293,959  New gifts down $123,915  Renewal down $151,113  Rejoin down $61,622  Additional gift up $42,692  Telemarketing down $130,990  Pledge revenue down $94,913  Web down $12,972  Mail down $73,134 Overall Revenue Changes KRMA

5 Carol Rhine | Page #5 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Total donors down 5,353 -9.6% Gifts total down 9,233 -11.9%  New down 1,276  Renew down 5,170  Rejoin down 987  Additional down 1,800 Gifts  Telemarketing down 3,849  Pledge up 481  Web up 290  Mail down 6,257 Key Performance Indicators KRMA

6 Carol Rhine | Page #6 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Donors and Revenue Television

7 Carol Rhine | Page #7 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Viewing Information Television

8 Carol Rhine | Page #8 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Donors & Revenue by Dollar Category Television 32,000+ donors giving less than $100 Most revenue is from those giving more than$100

9 Carol Rhine | Page #9 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Donors by Gift Type Television

10 Carol Rhine | Page #10 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service File Building Television

11 Carol Rhine | Page #11 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Lapsed Donor Analysis Television

12 Carol Rhine | Page #12 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Gift Source Trends Television

13 Carol Rhine | Page #13 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Average Gift by Technique Television

14 Carol Rhine | Page #14 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Retention Television

15 Carol Rhine | Page #15 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Retention Television

16 Carol Rhine | Page #16 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Retention Television

17 Carol Rhine | Page #17 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Major Gifts Television

18 Carol Rhine | Page #18 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Acquisition Mail Television

19 Carol Rhine | Page #19 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Renewal Mail Television

20 Carol Rhine | Page #20 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Lapsed Mail Television

21 Carol Rhine | Page #21 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Additional Gift Mail Television VERY GOOD !

22 Carol Rhine | Page #22 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Pledge Television

23 Carol Rhine | Page #23 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Pledge Television

24 Carol Rhine | Page #24 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Web Giving Television

25 Carol Rhine | Page #25 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Telemarketing Television

26 Carol Rhine | Page #26 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Telemarketing Television

27 Carol Rhine | Page #27 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Telemarketing Television

28 Carol Rhine | Page #28 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Sustained Giving Television

29 Carol Rhine | Page #29 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Sustained Giving Television


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