1. Social communication

2. Social communication – organicm, integral part of social interactions The content of social interaction/relations is performed on three levels: Perception – mutual perception and understanding of individuals within social relations Interactive – exchange of activities, organisation of joint activities Communication – exchange of message, transfer of information

3. Social communication Three general communication laws 1. We cannot NOT communicate 2. We cannot NOT influence. 3. We cannot not ACT – we communicate by acting all the time, all our acts/behaviour have the purpose. Sharing (lat. communicare = share something). Not only sharing the content but also joint participation. Exchange of information Narrowed term – exchange of information. What is communication?

4. Social communication Development Epoch of signals Epoch of speech Epoch of writting/Print Epoch of mass media

5. Social communication Two forms of social communication: 1.Social act – individual simple ways of communication (interview, chat) 2.Social process - series of social acts

6. Sender Intention, motivation, actual mental and physiological state etc. Receiver Transmisstion via channel Verbal, nonverbal, written, phone, TV Content Feedback Encoding - decoding noise

7. Social communication Also in marketing the communication process includes the chain: sender- encoding-transmission device-decoding-receiver. It is a part any advertising or marketing program. Encoding the message - is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media (television, radio, magazines, and others). Messages travel to audiences through various transmission. The third stage of the marketing communication process occurs when a channel or medium delivers the message. Decoding occurs when the message reaches one or more of the receiver's senses. Consumers both hear and see television ads and decode it for themselves. Others consumers handle (touch) and read (see) a coupon offer. Barrier is anything that distorts or disrupts a message. It can occur at any stage in the communication process. Social communication in marketing

8. Social communication 9. Context of communication (with whom, where, about what…) Internal context – all stimuli coming from the past and present that we use to get the information about our world. Our partner – not a tabule rasa (has his/her inner context too) External context Psychologicla, social, cultural and biological factors Time and space Mutual relations of participants of comm. process Features of participants (temperament, cognitive style) Actual emotional state Motivation (needs, interests, values) Age, previous experience, education, intelligence, hardiness, adaptibility) Actual mental and physical state,

9. Social communication Motives of communication Cognitive Instructional Associative Self confirming Adaptive Power Existentional Hedonistic

10. Social communication Ways of communication Three basic polarities Digital – analog Complementary – symetric About content – about relations Synchronous x asynchronous

11. Social communication Competences to communicate Predisposion that enables us to communicate with other people Expressive – ability to communicate contents in a way that is understood by others Receptive – ability to receive the information and understand them (their meaning in given context) Competence – also authorisation to communicate Barriers Unintentional ( language barrier, cultural barrier, lisp) Intentional – (limited/no authorization to provide important/confidential information, no interest, saturation)

12. Social communication Situational roles Dyadic communication in private Dyadic communication in public controlled by one party (interview) Communication in small, primary group Communication of an individual in public (protected by public) Communication of an individual in public (in front of public) Communication in organizations Sales communication Mass media communication Arranged communication Intercultural communication

13. Social communication Types Verbal x nonverbal Intentional x unintentional Conscious x unconscious Rational x irrational Logical x emotional Active – passive Interpersonal x intrapersonal Communication by act

14. Social communication Verbal communication Verbal communication: Acoustic Graphic Combined Content Education, overview, interest, values, actual needs. Formal part Paraverbal characteristics Acoustic characteristiscs (tone of voice, intonation, colour) Amount and length Rhytm Speed

15. Social communication Non verbal communication (extralingvistic means) Communication that does not include words; messages expressed by nonlinguistic means; people’s actions or attributes, including their use of objects, sounds, time, and space, that have socially shared significance and stimulate meaning in others.

16. Social communication Non verbal communication – function

17. Social communication Compliance of verbal and non-verbal !!!!!

18. Social communication Non verbal communication 1) Pressure a) My pressure – clothing gestures b) Pressure of others 2) Symbiotic We want to cooperate

19. Social communication Verbal - 7 % Vocal elements 38 % Nonverbal – 55 % it’s not necessarily what you say but how you say it. 93% of any message is conveyed via non verbal means (Dr. Albert Mehrabian, Silent Messages)

20. Social communication Willingness to communicate Extroversion x introversion