1. Media Issues for Sister City Programs

2. Back to Basics Media: plural of the word ‘medium’ ‘a method of transmitting information’ Mass Media ‘media designed to reach a large audience’ News Media ‘the portion of the media dedicated to presenting current affairs to the public’ W HAT IS THE MEDIA ?

3. Back to Basics W HY DOES THE MEDIA EXIST ? State Information Community Service ??????

4. Back to Basics W HY DOES THE MEDIA EXIST ? State Information Community Service ?????? Town criers

5. Back to Basics W HY DOES THE MEDIA EXIST ? State Information Community Service ?????? Town criers Acta Diurna

6. Back to Basics W HY DOES THE MEDIA EXIST ? State Information Community Service ?????? Town criers Acta Diurna Localised community news

7. Back to Basics W HY DOES THE MEDIA EXIST ? State Information Community Service ?????? Town criers Acta Diurna Localised community news Special interest

8. Back to Basics W HY DOES THE MEDIA EXIST ? State Information Community Service PROFIT Town criers Acta Diurna Localised community news Special interest

9. Back to Basics W HY DOES THE MEDIA EXIST ? State Information Community Service PROFIT Town criers Acta Diurna Localised community news Special interest National networks

10. Back to Basics W HY DOES THE MEDIA EXIST ? State Information Community Service PROFIT Town criers Acta Diurna Localised community news Special interest National networks News Ltd.

11. Back to Basics T YPES OF MEDIA Metro Talk radio (2UE, 3AW, 6PR) Often AM Older listener demographic Issues based B/fast radio (Kyle & Jackie O) Often FM Younger listener demographic News bulletins Often hourly Format depends on station RADIO Regional AM Radio Gold or classic hits music with some local talk Older listener demographic Community service Detailed news bulletins FM Radio Pop or rock music with breakfast Younger listener demographic Entertainment focus Lighter news bulletins ABC Radio Local news and lifestyle format Mid to older listener demographic

12. Back to Basics National (ABC) News Radio: talk format with national focus news and current affairs Radio National: magazine style format with arts, community, lifestyle and current affairs segments Triple J: youth orientated, mostly alternative music, some current affairs content T YPES OF MEDIA RADIO

13. Back to Basics T YPES OF MEDIA National The Australian Metro Tabloid dailies (Daily Tele, Courier Mail) Broadsheet dailies (SMH, The Age) NEWSPAPERS Regional Rural press Cumberland Newspaper Group Fairfax media General news Features Opinion

14. Back to Basics T YPES OF MEDIA The ABC ABC National News Metro Each network broadcasts news from each capital city TELEVISION Regional Some regional centres have a local television news service

15. Back to Basics T YPES OF MEDIA Mainstream media affiliate sites ninemsn.com yahoo7.com news.com.au Search and summary sites Google news Digg.com INTERNET Original content sites Alternative news sites Locality sites

16. ‘Newsworthiness’ NEWS WORTHY

17. ‘Newsworthiness’ NEWS WORTHY TIMELINESS

18. ‘Newsworthiness’ NEWS WORTHY TIMELINESS PROFILE

19. ‘Newsworthiness’ NEWS WORTHY TIMELINESS PROFILE PROXIMITY

20. ‘Newsworthiness’ NEWS WORTHY TIMELINESS PROFILE PROXIMITY UNIQUENESS

21. ‘Newsworthiness’ HUMAN INTEREST NEWS WORTHY TIMELINESS PROFILE PROXIMITY UNIQUENESS

22. ‘Newsworthiness’ HUMAN INTEREST NEWS WORTHY TIMELINESS PROFILE PROXIMITY UNIQUENESSSIGNIFICANCE

23. Media tools Personalisation

24. Media tools Personalisation Sensationalism

25. Media tools Personalisation Sensationalism Angles

26. Media tools INTEREST RATES SKYROCKET Personalisation

27. Media tools FAMILY BUDGETS STRETCHED AS INTEREST RATES SKYROCKET INTEREST RATES SKYROCKET Personalisation

28. Media tools SCHOOLS BANS JUNK FOOD Sensationalism

29. Media tools SCHOOLS BANS JUNK FOOD Sensationalism STUDENTS FORCED TO STARVE BY FOOD BAN

30. Media tools COUNCILS LOWER RATES Angles

31. Media tools COUNCILS LOWER RATES Angles TOO GOOD FOR OUR MONEY: WHAT SERVICES YOU WILL MISS OUT ON

32. Sister Cities Media “Positive Angles” JAPANESE VISIT STRENGTHENS CULTURAL UNDERSTANDING SUPPORTING OUR SISTER CITIES PLACING GEELONG ON A WORLD STAGE

33. Sister Cities Media “Negative Angles” $200,000 SISTER CITY VISIT – BUT WHERE ARE OUR KERBS? COUNCILLORS REVEL ON SISTER CITY JUNKET ‘YES PLEASE!’ THE COUNCILLORS CASH IN ON YOUR SISTER CITY BUDGET

34. Sister Cities Media PURPOSE OF PROMOTING YOUR SISTER CITY PROGRAM Educate the community to SCP goals L OOKING FOR OPPORTUNITIES

35. Sister Cities Media PURPOSE OF PROMOTING YOUR SISTER CITY PROGRAM Educate the community to SCP goals Promote your council’s innovation L OOKING FOR OPPORTUNITIES

36. Sister Cities Media PURPOSE OF PROMOTING YOUR SISTER CITY PROGRAM Educate the community to SCP goals Promote your council’s innovation Justify SCP program expense through communication wins L OOKING FOR OPPORTUNITIES

37. Sister Cities Media PURPOSE OF PROMOTING YOUR SISTER CITY PROGRAM Educate the community to SCP goals Promote your council’s innovation Justify SCP program expense through communication wins Promote value added to the community through SCP L OOKING FOR OPPORTUNITIES

38. OPPORTUNITIES TO PROMOTE RED SCENARIOS Your council visiting sister cities Sister Cities Media L OOKING FOR OPPORTUNITIES

39. OPPORTUNITIES TO PROMOTE RED SCENARIOS Your council visiting sister cities Your council providing gifts to your sister city Sister Cities Media L OOKING FOR OPPORTUNITIES

40. Sister Cities Media L OOKING FOR OPPORTUNITIES OPPORTUNITIES TO PROMOTE AMBER SCENARIOS Appointment of a new sister city

41. Sister Cities Media L OOKING FOR OPPORTUNITIES OPPORTUNITIES TO PROMOTE AMBER SCENARIOS Appointment of a new sister city Visits from sister city delegates

42. Sister Cities Media L OOKING FOR OPPORTUNITIES OPPORTUNITIES TO PROMOTE AMBER SCENARIOS Appointment of a new sister city Visits from sister city delegates Functions featuring sister city delegates

43. Sister Cities Media L OOKING FOR OPPORTUNITIES OPPORTUNITIES TO PROMOTE AMBER SCENARIOS Appointment of a new sister city Visits from sister city delegates Functions featuring sister city delegates Gifts received from sister cities

44. OPPORTUNITIES TO PROMOTE AMBER SCENARIOS Appointment of a new sister city Visits from sister city delegates Functions featuring sister city delegates Gifts received from sister cities Opportunities for residents in sister cities Sister Cities Media L OOKING FOR OPPORTUNITIES

45. OPPORTUNITIES TO PROMOTE GREEN SCENARIOS Sister Cities Media L OOKING FOR OPPORTUNITIES

46. OPPORTUNITIES TO PROMOTE GREEN SCENARIOS THERE ARE NO GREEN SCENARIOS! Sister Cities Media L OOKING FOR OPPORTUNITIES

47. Look at your sister city program and its activities and find angles Sister Cities Media L OOKING FOR OPPORTUNITIES

48. Look at your sister city program and its activities and find angles Develop a plan based on these angles: Sister Cities Media L OOKING FOR OPPORTUNITIES

49. Look at your sister city program and its activities and find angles Develop a plan based on these angles:  Which media will be approached Sister Cities Media L OOKING FOR OPPORTUNITIES

50. Look at your sister city program and its activities and find angles Develop a plan based on these angles:  Which media will be approached  What are your ‘media lines’? Sister Cities Media L OOKING FOR OPPORTUNITIES

51. Look at your sister city program and its activities and find angles Develop a plan based on these angles:  Which media will be approached  What are your ‘media lines’?  What are your goals? (mention on radio, photo in local paper) Sister Cities Media L OOKING FOR OPPORTUNITIES

52. Look at your sister city program and its activities and find angles Develop a plan based on these angles:  Which media will be approached  What are your ‘media lines’?  What are your goals? (mention on radio, photo in local paper)  Timeline for approaches Sister Cities Media L OOKING FOR OPPORTUNITIES

53. Look at your sister city program and its activities and find angles Develop a plan based on these angles:  Which media will be approached  What are your ‘media lines’?  What are your goals? (mention on radio, photo in local paper)  Timeline for approaches Test your plan for:  Newsworthiness Sister Cities Media L OOKING FOR OPPORTUNITIES

54. Look at your sister city program and its activities and find angles Develop a plan based on these angles:  Which media will be approached  What are your ‘media lines’?  What are your goals? (mention on radio, photo in local paper)  Timeline for approaches Test your plan for:  Newsworthiness  Sensationalism potential Sister Cities Media L OOKING FOR OPPORTUNITIES

55. Look at your sister city program and its activities and find angles Develop a plan based on these angles:  Which media will be approached  What are your ‘media lines’?  What are your goals? (mention on radio, photo in local paper)  Timeline for approaches Test your plan for:  Newsworthiness  Sensationalism potential  Angle potential Sister Cities Media L OOKING FOR OPPORTUNITIES