1. Public-Private Collaborations Food Insecurity Nutrition Incentive (FINI) Grant Program: Healthy Incentives Program (HIP) NAAMO 2015 Conference, Salem MA

2. 2 Collaborative Efforts: Examples 1. Farmers’ Market Working Group 2. SNAP – EBT Equipment at Farmers’ Markets 3. Inter-Departmental Farmers’ Market Tours 4. Healthy Incentives Pilot (HIP) 5. SNAP CSA Recurring Payment Pilot 6. Food Insecurity Nutrition Incentive (FINI) Grant Program

3. 3 What is FINI?  Food Insecurity Nutrition Incentive Grant Program (FINI)  USDA-NIFA: National grant program – $31.5 million in FY14/FY15  Supports projects to increase the purchase of fruits and vegetables among SNAP clients by providing incentives at the point of sale  Three categories of projects requested:  Tier 1: FINI Pilot Projects-FPP  Tier 2: FINI Multi-year Community-based Projects-FP  Tier 3: FINI Multi-year Large-Scale Projects-FLSP  RFA based on best practice –Healthy Incentives Pilot (HIP)  DTA was awarded a Tier 3 FINI grant on April 1, 2015

4. 4 FINI Project: Healthy Incentives Program (HIP)  Expansion of the Healthy Incentives Pilot = Healthy Incentives Program  Massachusetts statewide coalition  Builds upon established HIP infrastructure and lessons learned  Provides an incentive benefit statewide at the following points of sale:  Seasonal and winter Farmers’ Markets  Farm Stands  Mobile Markets  Community Supported Agriculture (CSA) Programs  Dollar for dollar match for F&V purchases, $40/$60/$80 cap per month  Available to SNAP clients statewide  Incentive instantly applied to SNAP customers’ EBT card  Culturally appropriate foods

5. 5 HIP Goals & Outcomes  Project goals:  Reduce barriers to SNAP client and retailer participation  Increase availability of locally grown fruits and vegetables for SNAP clients  Assess the impact of the new incentive program on participants’ purchase of fruits and vegetables to inform future expansion  Intended project outcomes:  Increased purchase of fruits and vegetables by SNAP clients  Increased usage of SNAP benefits for purchasing locally grown fruits and vegetables at the four points of sale  Established sustainable statewide matching/incentive program

6. 6 HIP Points of Access Overview of the Four HIP Points of Access: 1.Seasonal & Winter Farmers’ Markets: Expands HIP implementation using one of the four modes of EBT processing. Includes Boston Bounty Bucks digitization, and the new Boston Public Market. 2.Farm Stands: Utilizes a wireless option, mobile platforms, or Xerox land-line terminals for processing. 3.Mobile Markets: Utilizes a wireless option or mobile platforms for processing. 4.CSA: Initiated via completion of CSA Membership Agreement, serves as client receipt, payments on client’s monthly benefit availability date.

7. 7 HIP Coalition  Massachusetts’ Interdepartmental partnership (DTA, DAR, DPH) with support of broad, diverse coalition of statewide community partners.  Primary Regional Partners: Southeast, Eastern, Northeast, Central, Western  Federation Mass Farmers Markets  “Buy Locals” (9)  Project Bread  Food Banks (4)  UMass Stockbridge School of Agriculture  DTA-SNAP Nutrition Education (SNAP Ed) Providers  WIC Program Community Coordinators & Local Offices  Mass in Motion (27 Grantees—60 Communities)  Local community partners, direct farms, farmers’ markets  Mass Convergence Partnership and Associated Grant Makers

8. 8 Regional Approach  Mirrors current DTA SNAP Nutrition Education Geographic Service Area (GSA) based on 22 DTA service areas:  Southeast Region: Brockton, Fall River, Hyannis, New Bedford, Plymouth, Taunton  Eastern Region: Dudley, Newmarket  Northeast Region: Chelsea, Lawrence, Lowell, Malden, North Shore  Central Region: Fitchburg, Framingham, Southbridge, Worcester  Western Region: Greenfield, Holyoke, Pittsfield, Springfield State, Springfield Liberty  Takes into account cultural and operational differences.  Utilizes existing network of community partners.

9. HIP Coalition Networks & Linkages SNAP Clients & Retailers Local Community Partners DTA TAOs & Advisory Boards + WIC Offices & MiM Communities Regional Partners – HIP Advisory Committees DTA/MDAR/DPH 1. Outreach 2. Marketing 3. Education 4. Training 5. Support

10. 10 Evaluation & Reporting  Rigorous self-evaluation (process and outcome) – State contractor  Comprehensive program evaluation - Independent federal contractor  Required to participate  Contribute to minimum data set  Collaborate with independent evaluator to identify comparison sites  State reporting requirements, for subawardees and subgrantees

11. 11 HIP Timeframe April, 2015: Award announced July 2015 – September 2016: Planning, development and systems testing phase April 2017 – March 2020: Operation phase of project (3 years) April 2020 – June 2020: HIP operations close out & final reporting

12. 12 What was HIP? (reference slide)  Healthy Incentives Pilot (HIP)  Authorized in 2008 US Farm Bill  Rigorously evaluated demonstration grant  Only one of its kind in the country  Tested the effects of providing a financial incentive  Pilot site in Hampden County, Massachusetts  HIP was implemented from November 1, 2011 through December 31, 2012

13. 13 For More Information Frank Martinez Nocito Assistant Director, SNAP Nutrition Education Department of Transitional Assistance frank.martineznocito@state.ma.us (413) 858-1380 www.mass.gov/dta/hip HIP reports available at: http://www.fns.usda.gov/snap/hip/http://www.fns.usda.gov/snap/hip/