1. Business Planning Analysis-04 Name: Lee Xiantao Branches: Business School, Binhai University Tel: 15253221531 E-mail: Lixiantao365126@126.com

2. Preparation Question: (1) Are you familiar with China’s property market? How do you think about the future of property market? How do you think about the future of property market? (2) Is there any really asset bubble in property market? How do you think about “investment” and “speculation ” ? How do you think about “investment” and “speculation ” ?

3. Property Market in China (1) Evolutionary road of property market (2) Marketing analysis of property market (3) Asset bubble in property market (4) Funding chain of property developers (5) Mainstay industry ---China’s Urbanization VS. Pseudo-Urbanization ---China’s Urbanization VS. Pseudo-Urbanization (6) Opportunity and challenge of property market

4. Economy development Gini coefficient YearGDP per capitaGini Coefficient 1980$3120.230 1985$2880.341 1990$3390.348 1995$6010.389 2000$9460.417 2005$17030.470 2010$25200.520

5. Marketing analysis of property market land finance

6. Marketing analysis of property market (2) Reference data—Housing price in Beijing

7. Marketing analysis of property market (2) Reference data—Housing price in Shanghai

8. Marketing analysis of property market (2) Reference data—Housing price in Guangzhou

9. Marketing analysis of property market (2) Reference data—Housing price in Shenzhen

10. Marketing analysis of property market (2) Reference data—Housing price in Qingdao

11. Marketing analysis of property market (2) Reference data—Housing price in Jinan

12. Marketing analysis of property market (3) Reference data—the extreme case (Housing price in Tongzhou)

13. 1. Market analysis ---Domestic perspective

14. Funding chain of property developers ① Structure of fund source Domestic loan (mortgage assets for cash from bank) Domestic loan (mortgage assets for cash from bank) Self-financing (own capital) Self-financing (own capital) Buyers deposit (Buyer) Buyers deposit (Buyer) Advance payment (Buyer—30%) Advance payment (Buyer—30%) Housing mortgage (mortgage house for banking loan—70%) Housing mortgage (mortgage house for banking loan—70%)

15. Funding chain of property developers ② Policy adjustments ☆ raise down payment on the first house purchase to over 30%; ☆ raise down payment on the first house purchase to over 30%; the second house purchase to over 50% the second house purchase to over 50% ☆ no lending to third house purchase; ☆ no lending to third house purchase; ☆ property tax implementation is just timing issue; ☆ property tax implementation is just timing issue; ☆ limit purchase ☆ limit purchase

16. Urbanization and Pseudo-urbanization ① Urbanization The following infrastructure indicators may serve to provide some valid evidences of China’s urbanization level at this moment: The following infrastructure indicators may serve to provide some valid evidences of China’s urbanization level at this moment: ☆ Population of tap water accessibility accounts for 58% of urban population; ☆ Population of tap water accessibility accounts for 58% of urban population; ☆ Population of gas accessibility accounts for 55% of urban population; ☆ Population of gas accessibility accounts for 55% of urban population; ☆ Highway density is 4022 km per 10,000 sq km ☆ Highway density is 4022 km per 10,000 sq km ☆ Railway density is 90 km per 10,000 sq km ☆ Railway density is 90 km per 10,000 sq km

17. Urbanization and Pseudo-urbanization ② Pseudo-urbanization The census data shows that, for those whose residential place and registered place are not the same, and also had left their registered place for more than half a year, the population is 261,386,075. This number of floating population will make China’s urbanization rate lies between 30.17% and 49.68%. The census data shows that, for those whose residential place and registered place are not the same, and also had left their registered place for more than half a year, the population is 261,386,075. This number of floating population will make China’s urbanization rate lies between 30.17% and 49.68%.

18. Opportunity/challenge of property market

19. Conclusion