1. Course/session/presentation title (Slide 0) New HSBC site: - Look & feel - Development plan October 2008 Digital Producer: Asaf Rozin

2. Course/session/presentation title (Slide 1) Background What have we done so far?

3. Course/session/presentation title (Slide 2) Research & Analysis Over the course of this year, TMP has undertaken a number of exercises to measure current user behaviour of the existing HSBC recruitment websites with a view to understanding how job seekers interact with the site – this helped to inform our thinking in terms of developing it: ►Candidate journeys research piece ►Analysis of current site stats ►Online survey From the research, we identified the following key points to help us define the new website.

4. Course/session/presentation title (Slide 3) Recap of the brief: key points ►It is a resource for candidates in all of the mass, premium mass and professional segments. ►In the mass and premium mass sector, location is the key factor. ►In the professional sector, the ability to search is key. ►We need an effective search function that works on several levels. ►The site needs to enable fast, easy application. ►We need to engage candidates who do return. ►We need to encourage registration/posting of CVs. ►We need to give careful consideration to the point at which we ask candidates to register. ►The site needs to be simple to maintain, simple to navigate and minimise duplication of material. ►We should use interactive elements sparingly and only when they are enhancing the candidate journey. ► We should be using web 2.0 technology to enhance the candidate experience, build relationships with them and improve their job search. ►User experience should be to Amazon, eBay etc. quality in terms of simplicity and usability.

5. Course/session/presentation title (Slide 4) Recap of the brief: key points ►For anything we do on the site we need to ask: –Is it making the candidate journey easier and speeding up time to apply? –Is it increasing the likelihood of getting a registration? –Is it making it easier for the candidate to find a job? –Is it on brand? –Is it enabling?

6. Course/session/presentation title (Slide 5) Site Structure & Architecture Job Categories Zone: General Zone: Search & Apply: Call Centres & Clerical Retail Professionals & Specialists

7. Course/session/presentation title (Slide 6) Site LayoutSite Framework Navigation Content Tools & promotions

8. Course/session/presentation title (Slide 7) New Site Look & Feel

9. Course/session/presentation title (Slide 8) Pages ►Home page - version 1Home page - version 1 ►Home page – version 2Home page – version 2 ►Usage of banner in the home pageUsage of banner in the home page ►Call centres & clerical - home pageCall centres & clerical - home page ►Call centres & clerical - Location pageCall centres & clerical - Location page –With bannerWith banner –Navigation between site sections (tier 1)Navigation between site sections (tier 1)

10. Course/session/presentation title (Slide 9) Home page – Version 1

11. Course/session/presentation title (Slide 10) Home page – version 2

12. Course/session/presentation title (Slide 11) Home page with a banner ►

13. Course/session/presentation title (Slide 12) Call Centres & Clerical home page

14. Course/session/presentation title (Slide 13) Call Centres & Clerical – Location page

15. Course/session/presentation title (Slide 14) Navigation between job categories

16. Course/session/presentation title (Slide 15) Recap of the brief: key points ►In the mass and premium mass sector, location is the key factor. ►The site needs to enable fast, easy application. ►The site needs to be simple to maintain, simple to navigate and minimise duplication of material. ►We should use interactive elements sparingly and only when they are enhancing the candidate journey. ►User experience should be to Amazon, eBay etc. quality in terms of simplicity and usability.

17. Course/session/presentation title (Slide 16) Key points for new website ►For anything we do on the site we need to ask: –Is it making the candidate journey easier and speeding up time to apply? Navigation is easy The application process (Vurv) is easily accessible The site offers the user potential roles –Is it increasing the likelihood of getting a registration? Every type of audience gets tailored info related to their field of interest Application process and locations info is presented clearly –Is it making it easier for the candidate to find a job? The site offers every user potential roles that are relevant for him or her Roles are ordered by skills/categories and not by business area –Is it on brand? –Is it enabling?

18. Course/session/presentation title (Slide 17) Development Plan

19. Course/session/presentation title (Slide 18) Original timeline (*) We are almost 1 month behind planned schedule (and still waiting for answers from Vurv, which can impact dev process)

20. Course/session/presentation title (Slide 19) Planned development process ►Development will be based upon a pre-defined order divided into 3 levels. ►First level pages & elements will be developed by the end of 2008. ►Other pages & elements will be developed as soon as possible but TMP can not guarantee at this stage they will be ready by the end of 2008.

21. Course/session/presentation title (Slide 20) Development Priorities

22. Course/session/presentation title (Slide 21) Integration with Vurv – 3 optional routes ►Full access through pre-populated searches and XML feed as been asked by TMP. This will enable HBSC to significantly upgrade candidate experience from site to application: –Sophisticated tailoring of information to the user in the “Job recommended for you” and other locations on the site –Promotion of live roles on the site with minimum need for human admin support –Search by post code –Search by role title ►Embed Vurv interface as “Search & Apply” area in the site (requires configuration form Vurv). Hosted and managed by Vurv but re-skinned to fit to the new site (www.hsbcusa.com/careers ):www.hsbcusa.com/careers –“Search by post code” will probably be removed –Limited level of sophistication in the “Job recommendations for you” and other locations on the site –No search by role title ► Vurv platform stays the same: –“Search by post code” to be removed –Very limited level of sophistication in the “Job recommendations for you” and other locations on the site. Potentially in some areas in the site it will be wise to remove this element –No search by role title –Potentially no capability to leverage the site properly for specific campaigns –Wide gap in the candidate experience between the site and the Vurv platform and potentially large drop off before actual application. We will need to amend copy of buttons & banners in order to avoid misleading candidates.