1. Advertising State Test Review 2013

2. 1 The ability to generate unique ideas, approaches and solutions

3. 1 Creativity

4. 2 A qualitative research where a group of people are asked about their attitudes toward a product, service, concept, advertisement, idea, or packaging.

5. 2 Focus Group

6. 3 A group of people identified as those most likely to become customers

7. 3 Target Market

8. 4 Used to stimulate consumer purchase immediately and represents all marketing activities, like: Contests, Fashion Shows, Coupons

9. 4 Sales Promotion

10. 5 The study of when, why, how & where people do or do not buy products.

11. 5 Consumer Psychology

12. 1 The process and methods used to gather information, analyze it, and report findings related to marketing goods & services.

13. 1 Marketing Research

14. 2 Use of a single marketing plan to reach all customers.

15. 2 Mass Marketing

16. 3 Breaking customers down into smaller groups by identifying them by shared needs and characteristics.

17. 3 Marketing Segmentation

18. 4 Easy to recognize, memorable, geared to the target audience

19. 4 Logo & Slogan

20. 5 An announcement that is sent by a business or organization to media outlets promoting an event.

21. 5 News Release

22. 1 Geographically selected audience, short message

23. 1 Outdoor Advertising

24. 2 When advertisers run a schedule on TV, and then convert the audio portion into radio (transferring that TV image to radio)

25. 2 Imagery Transfer

26. 3 The best time for radio advertisements are when people are driving to and from work. (Morning & Late afternoon, evening)

27. 3 Drive Time (radio prime-time)

28. 4 Local; target customers in home town.

29. 4 Newspapers

30. 5 Exact words usually written by the advertisers that show the speaker’s names, the sound effects, camera movement and the words to be spoken by the actor.

31. 5 Scripts

32. 1 The name that identifies a company or organization. Example: Keebler, GE, Proctor & Gamble

33. 1 Trade Name

34. 2 Regional or national; large specific audience

35. 2 Magazines

36. 3 Geographically selected audience; short message; aimed at travelers

37. 3 Station Posters

38. 4 Seen by people at an event and television viewers; often used by sponsors

39. 4 Stadium Signage

40. 5 Personalized message; may be considered “junk” mail

41. 5 Direct Mail

42. 1 Most network TV, advertising is sold on a participation basis with most advertisers buying a 30 second spot.

43. 1 Rates & Buying Time

44. 2 When a TV commercial is not run as specified in the contract and the station will make good by offering free advertising time to compensate for incorrect spots.

45. 2 Makegood

46. 3 For network and cable TV is between 8:00pm – 11:00pm when millions of viewers are watching. It is the most expensive advertising time.

47. 3 Primetime

48. 4 Is based on where customers are located or climate

49. 4 Geographic Segmentation

50. 5 Any form of communication a business or organization uses to inform, persuade or remind.

51. 5 Promotion

52. 1 Based on statistical characteristics, such as Gender, Age, Ethnicity, Education, Occupation, Income or Life Stage

53. 1 Demographic Segmentation

54. 2 Company incurs costs for educating customers, building widespread dealer distribution, and encouraging demand.

55. 2 Introduction Phase

56. 3 The process of acting through a situation without all the real characters being present.

57. 3 Role Playing

58. 4 Sales made when individuals make contact with potential buyers face-to-face.

59. 4 Personal Sales

60. 5 Product, Price, Place, Promotion

61. 5 Marketing Mix

62. 1 Listing as many relative and different ideas as possible

63. 1 Brainstorming

64. 2 Identifying and unique names of an internet site

65. 2 Domain Names

66. 3 All physical elements: such as color, lighting & shelving, to project the right image to its consumers

67. 3 Visual Merchandising & Display

68. 4 Cost sharing arrangement whereby both a supplier and advertiser pay for advertising and promotion

69. 4 Co-Operative Advertising

70. 5 Based on purchase behavior

71. 5 Behavioristic Segmentation

72. 1 Segmentation based on values, attitudes, personality, and lifestyle.

73. 1 Psychographic Segmentation

74. 2 Involves placing newsworthy information about a business, product or policy in the media. It’s mostly free.

75. 2 Publicity

76. 3 Characterized by rapid market expansion as more customers, stimulated by advertising and word-of-mouth, make purchases

77. 3 Growth Stage

78. 4 Any paid form of non-personal promotion of ideas, goods, or services.

79. 4 Advertising

80. 5 Products become obsolete due to new technology or changing customer tastes or companies may cease all promotion and phase products out quickly.

81. 5 Decline Stage

82. 1 Company develops or alters products to meet current and future market demands.

83. 1 Development Phase

84. 2 Marketplace becomes saturated with competing products and the number of new customers decreases, causing sales to reach a plateau

85. 2 Maturity Stage

86. 3 Uses keywords to trigger ads on the internet

87. 3 Key word Advertising

88. 4 Stages in The Product Life Cycle are:

89. 4 Development Stage – develops products Introduction Stage – educate customers Growth Stage – advertising, word of mouth Maturity Stage – # of new customers decrease Decline Stage – products become obsolete

90. 5 Know the Advantages & Disadvantages of TV vs Radio Advertising

91. 5

92. 1 Elements in Print Advertising – White Space – Illustrations – Headline – Copy – Slogan – Signature

93. 1 Headline – the phrase or sentence that captures the readers attention, entices them Illustration – the graphic (photograph drawing) element used in an advertisement Copy – the selling message of a written advertisement, should appeal to senses White Space - the unprinted area of a piece of printing, blank space of a poster or newspaper page. Signature – identification symbol for a business, logo

94. 2 Advantages and Disadvantages of Branding:

95. 2 Disadvantages of Branding

96. 3 Common Personal Trait Characteristics for Marketing Jobs:

97. 3  Articulate clearly  Be creative  Be personable  Be Ambitious  Possess a competitive spirit  Be optimistic  Able to multi-task  Be detail oriented  Be results oriented  Possess strong interpersonal skills  Possess effective communication and analytical skills

98. 4 The 4 Steps to Developing a Career Plan – know them in order.

99. 4 1. Research Career Opportunities 2. Set Career Goals 3. Develop & educational/professional development plan 4. Carry out the plan

100. 5 Label the Following ads with: 1.personal sales, 2. publicity, 3. advertising 4. internet ad. Insurance sales News release TV Commercial

101. 5 1. Personal Sales 2.Publicity 3. Advertising 4. Internet Ad