2.  Impact of bad news has a high value.  Bad news is good news.

3.  News closest to the culture and geography of the news makers is of high value.

4.  Stories that centre on well known people are of high value. I’m David Beckham, believe it or not!!

5.  If a story has already been in the news, additional information about this story is valuable.

6.  Simple.  Straight forward.  These type of stories are preferred.

7.  A current event or issue  High value  E.g. End of recession S

8.  An unexpected event which attracts dramatic coverage is valued