1. Organization Design and Dynamics RONDELL DATA CORPORATION
Arif Hartawan | Devi Delicia | Ivan Ciptandi | Steffanie Yutasya | Tia Angelina | Vincent Fanata

2. Rondell Data Corporation
“Organization is the architecture on which enterprises are built, but organizations must be willing to change frequently in order to grow and remain viable” (Cook, Hunsaker, & Coffey)
Jelasin kalimat ini,sebagai faktor critical yang berperan pada kasus

3. Company Background Founder : Bob Rondell
1920 established as Rondell Equipment Company  manufacture electrical devices
1947  radio broadcasting equipment
1960  data transmission equipment
Company’s growth = 1947 – 100 employees 1978 – 800 employees
Mission :Good reputation as a source of high quality, innovative designs
Jelasin2 aja

4. Rondell Data Corporation 1978 Organization Chart
Jelasin bagan ini….gmana hubungannya…
“He’s a creative genius. Sure the chart says he work for me, but we all know Doc has his own thing.” Forbus

5. Organization’s Current Design
Family Spirit
Personal contact communication style
Key factor  recruiting outstanding engineers
Low Formalization
Relationship based on mutual respect
Policies and procedures didn’t work well
Age/Experience valued
“There’s a real barrier for a newcomer here.” Fred Rodgers
Little rewards for creativity  straight salary plus a share of profit  all employees

6. Organization’s Current Design
Centralized
“ If Doc gets new product idea, you can’t argue.”
“ There is no denying that Doc is the most important person in the company.” Forbus’s subordinates
Functional grouping
Jelasin perusahaan ini tuh disusun untuk functional
Jadi tiap bagian ada kerjaannya sendiri…
tapi Hunt nya suka mengambil keputusan(centralized) mendominasi yang bergantung sama doc….role functional group yang laen terganngu

7. New product introduction
Current Issues
Disputes in organization
New product introduction
research
engineering
sales
production
Jelasin masalah yang dihadapi sama perusahaaan
Masalahnya hanya pada ke 4 poin tersebut
Masalah 802nya…ceritain aja masalah New filtering technique yang muncul pada last minute….forbusnya juga gak bisa bantah…karena itu keputusan si doc…ketidakefisiensiannya ada di slide selanjutnya
Sama kasi tau aj Product “802”returned from production 4 times due to design flaws dan juga customernya udah mulai berontak…bahkan pelanggan 15 tahunnya ngasi penalty buat rondell reputasi jelek

8. Current Issues Process of Production
Low communication and coordination
“Production engineering is almost nonexistent in this company.” John Oates
Sales order
Designers
Production
R&D

9. Porter’s Competitive Strategies
Differentiation
Rondell Data Corporation
Learning orientation with strong horizontal coordination
Strong capability in research
Values and builds in mechanisms for customer intimacy
Rewards employee creativity, risk taking, innovation
Learning orientation with poor horizontal coordination
Strong capability in research
Values and builds in mechanisms for customer intimacy
Little rewards for employee’s creativity, risk taking, innovation

10. Organizational Design
Mintzberg’s Organizational Type:
Dijelasin 4 bagian organisasi mintzberg punya….udahnya jelasin kalau perusahaan ini masih pada tahap entrepreneurial structure, karena perusahaan ini dari awal tidak banyak mengalami perubahan desain organisasi.
Jadi perusahaan ini tuh bisa dibilang setengah2, dari entre sama condong dikit ke tipe adhocracy,
jadi jangan terpaku sama 5 tipe tersebut kata ibunya
Kendalanya perkembangan tidak diimbangi dengan perkembangan parts”administrative sama middle management

11. Organization Stage II I
Jelasin klo perusahaan tuh ada saaatnya, dari entrepreneur ke yang lain I II

12. Conclusion and Recomendation
Communication
Coordination
Strong Foundation of Organization
Sales order
Designers
Production
R&D
Ini kata ibunya
2 hal ini paling penting dalam berorganisasi,jadi gw masukin dhe
Jadi dengan 2 hal tersbut bisa membuat simple masalah
Sales order
R&D
Designer
Production

13. Conclusion and Recomendation
Focus on repairing the organization’s administrative and middle management
It could be accomplished by hiring management consultant
Change Organization design
From Entrepreneurial structure  Adhocracy = develops in a complex, rapidly changing environment
Decentralize
Hunt and Doc won’t dominate the decision
Another divisions will have their own duties
Jelasin juga aj mission awal perusahaan yang Cuma fokus sama inno