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TM. INCREASINGLY GLOBAL INCREASINGLY WEALTHY CULTURALLY UNIQUE CHINESE INTERNATIONAL STUDENTS GROWING MARKET OPPORTUNITY IMG SOURCE: veer.com.

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Presentation on theme: "TM. INCREASINGLY GLOBAL INCREASINGLY WEALTHY CULTURALLY UNIQUE CHINESE INTERNATIONAL STUDENTS GROWING MARKET OPPORTUNITY IMG SOURCE: veer.com."— Presentation transcript:

1 TM

2 INCREASINGLY GLOBAL INCREASINGLY WEALTHY CULTURALLY UNIQUE CHINESE INTERNATIONAL STUDENTS GROWING MARKET OPPORTUNITY IMG SOURCE: veer.com

3 MARKET PROBLEM American bars fail to accommodate Chinese International Students

4 Appeal to the Chinese consumer at a cultural, social, and emotional level BRING KTV TO AMERICA MARKET SOLUTION

5 KTV FLOORPLAN MARKET SOLUTION

6 IMG SOURCE: download3dhouse.com/ RENT PRIVATE ROOMS MARKET SOLUTION

7 IMG SOURCE: oia.osu.edu 3500CHINESEINTERNATIONALSTUDENTS 500CHINESELANGUAGESTUDENTS COLUMBUS, OH TARGET MARKET > $8 MILLION

8 $1.31 (MILLION USD) / 15% (MARKET SHARE) = 8.73 MILLION $ MARKET MARKET > 8 MILLION USD Room Price: Avg. Hours per week: Avg. Food/Drink Purchases: Target Market Share: Expected Revenue Per Month: Expected Revenue (Year 1): $7 - $15 per person per hour 4.28 Hours per Week at KTV $31 per week 15% $163,750 $1,313,996 SURVEY DATA / ASSUMPTIONS

9 PREMIUMSPIRITS PRIVATE ROOM RENTAL PRODUCT/SERVICE OFFERING CULTURALFOOD

10 iPAD INTEGRATED OPERATIONS PRODUCT/SERVICE OFFERING

11 UNIQUE VALUE PROPOSITION

12 Ohio State Administration Student Organizations National Organizations Local Asian Community Local Business Community BUILD RELATIONSHIPS MARKETING STRATEGY

13 Asian Markets Asian Restaurants Port Columbus International Airport OSU Advertising Channels Student Publications Social Media DIRECT PROMOTIONS MARKETING STRATEGY

14 Diverse Advisory Board Strategic Local Partnerships Key Hire: General Manager MANAGEMENT AND ORGANIZATION

15 International Business Experience (China) Multi-industry Background Working Together for 15 months START-UP TEAM

16 Total Seed Capital Raised $341,000 FUNDING REQUIREMENTS

17 FINANCIAL PROJECTIONS

18 IMG SOURCE: Google Maps SIGNED COMMERCIAL LEASE IMPLEMENTATION April 2014- Pre ConstructionSeptember 2014- Grand Opening

19 TESTING IMPLEMENTATION

20 EXIT STRATEGY Year One Year Two Year Three

21 TM


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