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Published byMiles Casey Modified over 9 years ago
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INCREASINGLY GLOBAL INCREASINGLY WEALTHY CULTURALLY UNIQUE CHINESE INTERNATIONAL STUDENTS GROWING MARKET OPPORTUNITY IMG SOURCE: veer.com
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MARKET PROBLEM American bars fail to accommodate Chinese International Students
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Appeal to the Chinese consumer at a cultural, social, and emotional level BRING KTV TO AMERICA MARKET SOLUTION
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KTV FLOORPLAN MARKET SOLUTION
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IMG SOURCE: download3dhouse.com/ RENT PRIVATE ROOMS MARKET SOLUTION
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IMG SOURCE: oia.osu.edu 3500CHINESEINTERNATIONALSTUDENTS 500CHINESELANGUAGESTUDENTS COLUMBUS, OH TARGET MARKET > $8 MILLION
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$1.31 (MILLION USD) / 15% (MARKET SHARE) = 8.73 MILLION $ MARKET MARKET > 8 MILLION USD Room Price: Avg. Hours per week: Avg. Food/Drink Purchases: Target Market Share: Expected Revenue Per Month: Expected Revenue (Year 1): $7 - $15 per person per hour 4.28 Hours per Week at KTV $31 per week 15% $163,750 $1,313,996 SURVEY DATA / ASSUMPTIONS
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PREMIUMSPIRITS PRIVATE ROOM RENTAL PRODUCT/SERVICE OFFERING CULTURALFOOD
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iPAD INTEGRATED OPERATIONS PRODUCT/SERVICE OFFERING
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UNIQUE VALUE PROPOSITION
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Ohio State Administration Student Organizations National Organizations Local Asian Community Local Business Community BUILD RELATIONSHIPS MARKETING STRATEGY
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Asian Markets Asian Restaurants Port Columbus International Airport OSU Advertising Channels Student Publications Social Media DIRECT PROMOTIONS MARKETING STRATEGY
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Diverse Advisory Board Strategic Local Partnerships Key Hire: General Manager MANAGEMENT AND ORGANIZATION
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International Business Experience (China) Multi-industry Background Working Together for 15 months START-UP TEAM
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Total Seed Capital Raised $341,000 FUNDING REQUIREMENTS
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FINANCIAL PROJECTIONS
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IMG SOURCE: Google Maps SIGNED COMMERCIAL LEASE IMPLEMENTATION April 2014- Pre ConstructionSeptember 2014- Grand Opening
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TESTING IMPLEMENTATION
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EXIT STRATEGY Year One Year Two Year Three
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