1. December 2011 Propeller Findings – New Years Resolutions AUDIENCE TECHNOLOGIES & INSIGHT

2. RESEARCH & INSIGHT AUDIENCE TECHNOLOGIES & INSIGHT Have you ever made a new year’s resolution? 53% of people have made a new year’s resolution, and 61% of females Source: Propeller, Base 1096

3. RESEARCH & INSIGHT AUDIENCE TECHNOLOGIES & INSIGHT Do you normally make any new years resolutions? 10% of people always make a resolution, 21% usually do and 65% sometimes do. Only 5% of people never do Source: Propeller, Base 596

4. RESEARCH & INSIGHT AUDIENCE TECHNOLOGIES & INSIGHT How long do you typically manage to stick to a new years resolution? Over half of people abandon their new year’s resolution after a month Source: Propeller, Base 596

5. RESEARCH & INSIGHT AUDIENCE TECHNOLOGIES & INSIGHT Have you ever made the same resolution for more than one consecutive year? 50% of people have made the same resolution in consecutive years, with women more likely to than men Source: Propeller, Base 596

6. RESEARCH & INSIGHT AUDIENCE TECHNOLOGIES & INSIGHT Do you think you’d be more likely to stick to a new years resolution if others were doing it at the same time as you? More than half of people find having the same resolution as others motivating, whilst a third say that it would have no effect Source: Propeller, Base 596

7. RESEARCH & INSIGHT AUDIENCE TECHNOLOGIES & INSIGHT What do you think your new resolution, if any, will be for next year? Losing weight, getting fit, eating more healthily and saving money/spending less are the most popular resolutions across the board A quarter of women want to spend more time with family/friends A fifth of people want a new job Source: Propeller, Base 596

8. RESEARCH & INSIGHT AUDIENCE TECHNOLOGIES & INSIGHT Learning a language is a popular choice, as is learning to play an instrument Please specify the new hobby/skill you plan to take up

9. RESEARCH & INSIGHT AUDIENCE TECHNOLOGIES & INSIGHT Writing, a new job and sporting achievements are popular ambitions Please specify the ambition you intend to achieve

10. RESEARCH & INSIGHT AUDIENCE TECHNOLOGIES & INSIGHT Other, please specify