1. How Food Affects Life Discovering how the search for food lead to the development of civilization

2. The History of Food All food was first eaten raw Someone discovered food tasted better cooked and it was easier to digest Learned to live in groups and hunt food together Learned to capture, herd and raise animals to use as food As food became easier to obtain, craftsmen and traders began to emerge

3. The Migration of Food New food was discovered in distant lands - sailors traveled the world in search of spices and tea; new lands were discovered as well as new food Search for new food lead to colonization in the New World

4. Food – Foundation of Civilization European settlers introduced new food to the new world They introduced food from the New World to their people Search for food charted the history of the world

5. Making Choices About Food U.S. has a vast variety of food We make food choice decisions daily We must choose when and where to eat, what to eat and how to prepare it

6. The Decision-Making Process State the decision to be made List alternatives Weigh pros and cons of each alternative Make your decision and ACT Evaluate

7. National Origin Colonists from different parts of the world brought different food & culture to the new world Foreign cuisine was blended with local food to make new dishes Mexican, Asian, French, Italian and Jewish food is abundant

8. Mass Media Influences Advertising: –Creates false need for some food –Some highly advertised food is unhealthy –Appeals to our desire for status –Inaccuracy of some food ads creates false hope –View with critical eye

9. Mass Media Influences News Reports: –Notifies us of various food concerns –Some risks or benefits are “sensationalized” –Sometimes key points are missing –Research any information you think might be wrong

10. Fads & Fallacies Fad – a food product that is very popular for a short period of time Fallacy is a mistaken belief –Trail mixes, pop rocks, juice boxes are examples of fad foods –Athletes consuming raw eggs because of superior protein is a fallacy

11. Assignment Pretend you have just been hired to create a full scale media marketing plan for a particular very healthy food item (milk, eggs, whole grain products, fruit) Create a color print media ad and write the script for a radio spot for this product