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7 Functions of Marketing By Steven Jessee and Mitchel Mallach.

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Presentation on theme: "7 Functions of Marketing By Steven Jessee and Mitchel Mallach."— Presentation transcript:

1 7 Functions of Marketing By Steven Jessee and Mitchel Mallach

2 Marketing-information management Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.

3 Product/Service Management Recurring activities to manage a product or service. Product/Service management includes a wide range of management activities, ranging from the time that there's a new idea for a product to eventually providing ongoing support to customers who have purchased the new product.

4 Financing The general areas of finance are business finance, personal finance, and public finance.

5 Pricing Pricing is a fundamental aspect of financial modeling.

6 Promotion Promotion involves disseminating information about a product, product line, brand, or company

7 Selling Selling is trying to make sales by persuading someone to buy one's product or service.

8 Distribution An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user.


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