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Published byMalcolm Carr Modified over 9 years ago
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7 Functions of Marketing By Steven Jessee and Mitchel Mallach
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Marketing-information management Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
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Product/Service Management Recurring activities to manage a product or service. Product/Service management includes a wide range of management activities, ranging from the time that there's a new idea for a product to eventually providing ongoing support to customers who have purchased the new product.
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Financing The general areas of finance are business finance, personal finance, and public finance.
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Pricing Pricing is a fundamental aspect of financial modeling.
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Promotion Promotion involves disseminating information about a product, product line, brand, or company
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Selling Selling is trying to make sales by persuading someone to buy one's product or service.
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Distribution An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user.
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