1. Today’s Law Enforcement Climate Kelly Gordon Law Enforcement Specialist STORE Technical Assistance Teleconference 09/21/04

2. Overview Enforcement Climate: Facts Not Excuses Increasing Chances of PC 308(a) Enforcement Regional Training and Technical Assistance

3. Enforcement Climate: Facts Not Excuses Budget Cuts Lay-Offs Work Load Priorities

4. Increasing Chances of PC 308(a) Enforcement Focus on the law and Synar funding not the evils of tobacco –Teach Don’t Preach Public Recognition Work with Not Against

5. Increasing Chances of PC 308(a) Enforcement Fight for funding for them –Be there for them on other issues not just your own Offer to be a resource for them –Youth recruitment –Data collection –Educational materials –Incentives (pens, t-shirts, etc)

6. Increasing Chances of PC 308(a) Enforcement Include enforcement in licensing Be Patient Don’t Ask for the World –Four inspections per store is not a reasonable expectation for most agencies –One is better then none –Work for a happy medium

7. Regional Training and Technical Assistance Schedule a Regional PC 308(a) Training –Centralized location –LLA’s must work together Accommodate as many agencies as possible –Be willing to feed participants –POST certified Law enforcement teaching law enforcement –Include other areas of interest (i.e. Hookah) Technical Assistance is Available –Share resources

8. Contact Information Kelly Gordon PO Box 1111 Alta Loma, CA 91701 (951) 212-6488 kglawenf@aol.com *Subcontractor with TALC but please contact me directly.