1. Applied Research Project: San Francisco vs New York City Trevor Incledon

2. Cost of Living Comparison in Percent LivingSan FranciscoNew York City 1 bedroom Apartment$1,700$1,200 Groceries22% above national average (ANA) 46% above national average (ANA) Housing152% ANA133% ANA Transportation8% ANA28% ANA Health Care14% ANA10% ANA Utilities2% ANA41% ANA State Income Tax13.3%8.82 %

3. Cost of Living Comparison in Dollars LivingSan FranciscoNew York City Doctor Visit$125$115 Men’s Shirt$34$30 T-Bone Steak$10$14 Movie$11$14 Dry Cleaning$13.5$14.5 Pizza$9$11.5 Gasoline$3.68$3.76

4. Job Description  Market Research Analyst  They study market conditions to examine potential sales of a product or service  They help companies understand what products people want, who will buy them, and at what price  They are employed throughout the economy, working full time  Employment of market research is projected to grow 32% from 2012- 2022, much faster than the average for all occupations

5. Salary Comparisons for Market Research Analysts (No Grad School)  New York  An entry level position will likely earn you around $65,000  San Francisco  An income of $50,151 in San Francisco will allow you to live a similar lifestyle to that of New York with an income of $65,000  This is a 22% decrease in pay that you can afford when working in San Francisco over New York City

6. Salary Comparisons for Market Research Analyst (PHD)  The expected income for someone with a graduate degree in the same field is roughly the same. An advanced degree does not have a significant impact on the expected starting salary.

7. Industry Outlook  Market Research Analyst  Projected growth (2012-2022) = 22% or higher  Projected job openings (2012-2022) = 188,500  Employment (20120 = 416,000 employees  Education level  71% have Bachelor degrees  21% have Master’s degrees

8. Livability Factors and Perks San FranciscoNew York City Golden Gate BridgeTime Square Crisp, enjoyable weatherTemperate climate Growing and prosperous areaHectic, opportunistic area Pacific OceanAtlantic Coast Sports: 49’ers, Warriors etc..Sports: Rangers, Mets, Yankees, Knicks, Nets Culturally diverseMore culturally diverse Mass Transit

9. Decision  Based on the factors above, I would live in San Francisco with my given job and salary