1. Chapter 20 Web Design

2. Copyright © Houghton Mifflin Company. All rights reserved.20 | 2 Chapter overview Gives an introduction to Web design Examines the rhetorical purpose of Web design Looks at the structure of Web design Discusses the visual design of Web sites

3. Copyright © Houghton Mifflin Company. All rights reserved.20 | 3 Introduction to Web design Chapter doesn’t focus on the technical aspects of how to create a Web site, but rather on the basics of how to design one. It contrasts the way people use information online as opposed to printed information. People visit a Web site, navigate the site, and choose their own path from numbers of hyperlinks.

4. Copyright © Houghton Mifflin Company. All rights reserved.20 | 4 Planning a Web site Planning begins with an analysis of your purpose (or the call to write) and audience: Who will visit your site? How will the design indicate who your audience is? What do you want visitors to do when they get to the Web site?

5. Copyright © Houghton Mifflin Company. All rights reserved.20 | 5 The rhetorical purpose of Web design Web sites are designed with the same three purposes mentioned in chapter 19: Identification Information Persuasion

6. Copyright © Houghton Mifflin Company. All rights reserved.20 | 6 The structure of Web design Structure has to do with how pages are linked to each other. Several options are discussed. Shallow structure: Home page has limited options, and visitors can get to any page with one or two clicks. Hypertext structure: Links pages to each other and makes it possible to take different routes from the home page.

7. Copyright © Houghton Mifflin Company. All rights reserved.20 | 7 Visual design: Four suggestions Establish a consistent visual theme Make the navigation tools easy to use Resist clutter Create chunks of information

8. Copyright © Houghton Mifflin Company. All rights reserved.20 | 8 The home page Should give an overview of the Web site Identify its purpose Summarize the information found there Provide links to navigate the site It should also send a visual message, so you need to select colors, images, fonts, and overall design carefully.

9. Copyright © Houghton Mifflin Company. All rights reserved.20 | 9 Planning a Web site “begins, as other types of writing do, by identifying a call to write and clarifying your purpose” (600). Identify the Call to Write Understand your audience Understand the genre Design web structure Draft and revise

10. Copyright © Houghton Mifflin Company. All rights reserved.20 | 10 Navigational tools It should be easy to move around the site and find information as needed. You can use a menu, icons, or words to link the main page to other pages; however, whatever system you choose, use it consistently throughout the site.

11. Copyright © Houghton Mifflin Company. All rights reserved.20 | 11 Navigational tools, cont. It is important that you make sure visitors know where they are while exploring the site and how to get back to the home page. The navigation tools on the home page are like a table of contents, giving an overview of the main topics.

12. Copyright © Houghton Mifflin Company. All rights reserved.20 | 12 Student Companion Website Go to the student side of the Web site for exercises, chapter overviews, and links to writing resources for this chapter: http://college.hmco.com/pic/trimbur4e