1. Communicating with the Web We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to talk about what's happening with dynamic web content. going to discuss why you might want to do something similar.

2. Communicating with the Web What's a dynamic site? Any site that changes or adds content on a regular basis.  Changes to databases  Articles  Comments  RSS feeds  Blogrolls  Linkrolls

3. Communicating with the Web Why have a dynamic site? drives traffic pagerank become the expert build community

4. Communicating with the Web The types of dynamic web page. Databases (semi-dynamic) Linked content from elsewhere  RSS & XML feeds Written content  articles and blogs Community Content  community forums and listservs

5. Communicating with the Web RSS in Depth Really Simple Syndication or Rich Site Summary A machine-readable XML file, that presents new articles in a list, giving a line or two of each article and a link to the full article or post (from Wikipedia).XML Extensible Markup Language (XML) is a W3C-recommended general-purpose markup language (from Wikipedia). W3C markup language

6. Communicating with the Web Blogs Blogs vs. Articles What's a blog? Why have a blog? Commitment in time and money Top mistakes The blogosphere

7. Communicating with the Web

8. A live example of a blog. communicatingwiththeweb.blogspot.com

9. Communicating with the Web Community Forums What's a forum? Forum vs. Listserv Community Problems Forum death Commitment

10. Communicating with the Web The bottom line What'll it cost? Will I get rich?

11. Communicating with the Web  Jack Vickery Jack is the principal of Vickery Consulting, a private practice consultancy in the Lower Mainland working with a variety of non-profits. Jack works as a system administrator, webmaster, and helps agencies develop web and email based tools to fulfill their missions. Contact jack@vickeryconsulting.ca 604-681-4014jack@vickeryconsulting.ca  Simon Ladell Simon is the Community Education Manager for Vancouver agency the Seniors Housing Information Project, and is the former Manager of Information Services with Ontario I&R service Volunteer & Information Quinte. His past includes stints in marketing, in the software industry, and writing both journalism and Science Fiction. Contact simonl@seniorshousing.bc.ca 604-520-6621simonl@seniorshousing.bc.ca