1. Building a Brand Lessons Learned from Twestival Victoria By Janis La Couvée Lead-Organizer

2. Personal background Financial services professional. Long standing community builder and volunteer. Limited social media presence and experience. Started on Twitter April 8, 2009.

3. Social Media Beginnings Social Media Club Victoria @tpholmes, @wordspring Formalized morning #victoriatweetup @cpudan

4. Twestival Victoria http://victoria.twestival.com Global Twitter fundraising festival Founded by @amanda Rose Jan 2009 Twestival Victoria Sept 2009 Thanks to @wordspring @hummingbird604 @miss604 #2 in Canada Sept 2009 #15 in the world March 2010

5. Brand Building Points Become part of the community first. You can’t do it alone! Recruit a great team. Don’t be afraid to ask for help. Work with the people you’ve got. Look outside yourself for inspiration.

6. Be open to possibilities and synergies; social media is NOT linear. Thank people – over and over and over. There is no room for negativity. Share and give credit to others. Brand Building Points

7. Build alliances. Have big goals but realize, the path to get there may not be straight. Everyone’s contribution is valuable. It is hard work – over communicate. Brand Building Points

8. Use every social media platform available. Do not neglect traditional MSM. Promote others. Celebrate successes. Revise/recap/measure. Get better. Brand Building Points

9. Thank You! Twestival Victoria Organizing Commitees @AsmaaMethqal @brandscaping @b_WEST @FootButterGuy @jennimaley @josealbis @jzinkewich @melwood @ScottGarman @TheresaScholes @Wordspring