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Published byCalvin Valentine Leonard Modified over 9 years ago
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Social media for Internal Communications Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Congress Intranet 2010
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2 Corporate Profile l Océ today: l 21,500 people worldwide l Annual revenue 2009: € 2,648 Billion l Net Income 2009: € - 47,134 Million l Worldwide distribution in 90 countries l Direct sales and services in 30 countries l 10 R&D-sites in 9 countries
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3 Document Printing Office Systems Printroom Systems Océ Product & Services Production Printing TransPromo Systems Graphic Arts Systems Wide Format Printing Systems Imaging Supplies Technical Document Systems Display Graphics Systems Océ Business Services
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4 Employees 23% 20% 30% 7% 10%
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5 Océ around the world
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6 Life before the crisis We don’t remember, but it looked something like this
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7 Crisis! l Decline in sales USA from September 2007 l First lay-offs Q1 2008 l Full crisis hits NL September 2008 l Total headcount reduction 2.350 l Severe cost cutting measures l Budget down from 350.000 to 5.000 Euro l Intranet development and roll-out stopped!
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8 Life after the crisis l All we had left was our creativity l How to reach everyone? l How to prepare for the external social media revolution? l Our decision: use social media for internal communications
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9 What did we introduce? l Improved news service on our intranet l Rumorbuster l Wiki’s l Blogging l Idea Management l Microblogging l Social bookmarking l OcéTV
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10 Improved news service intranet
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11 Rumorbuster
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12 Océ TV
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13 Wiki’s
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14 Blogs
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15 Idea Management
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16 Microblogging
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17 Social Bookmarking
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18 Lessons Learned l Money is not the issue l Organization is the issue! l You can start bottom-up l Consumerization of IT l Cross-functional approach (Communications & IM) l Where do I share and store my info? l Information Architecture l Did we teach people to be a knowledge worker? l Culture > Ask questions l Social Media Guidelines l Security l Social media lab
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19 Questions? samuel.driessen@oce.com http://twitter.com/driessen jan.vanveen@oce.com http://twitter.com/janvanveen
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