1. PBS SHOWCASE

2. Let’s get social Moderated by: Jayme Swain

3. What is social media? Participation and interaction Two-way conversation Sharing and creating content Shifting power to the user

4. Relevancy Engage our audience and reach new audiences Improve our business Mission critical Why is it important?

5. Today’s session PBS Engage How non-profits can use social media Lessons learned

6. PBS Engage What is it and what can it do for you?

7. PBS Engage offers: Advice, ideas, knowledge sharing Best practices Promotion

9. PBS Engage offers: Advice, ideas, knowledge sharing Best practices Promotion Tools

11. Tools roadmap Comments Forums Chats User-generated: Text and Video

12. Social media Embrace it!

13. Contact us: Jayme Swain jsswain@pbs.org 703-739-3989