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TRANSNATIONAL DISTANCE LEARNING MARKETING OPPORTUNITIES FOR UNIVERSITIES Robert Hogan, EdD College of Micronesia hoganrp@earthlink.net (570) 933-9516
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USP SERVICE AREA = 1/3 EARTH’S SURFACE
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THE NEXT ELEARNING LEAP Local National Global
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RESULT
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WHY GLOBAL LEARNING NOW? Workers Business Universities Nations
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TDL RISKS International acceptance Accreditation Business model Government regulation
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PEDAGOGY CULTURAL MAJOR ISSUE Teaching and learning are culturally specific Interactive versus self paced Group versus individual learning Memorization versus problem solving Group versus individual approaches Computer ability Language skills
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CONCLUSION--TEMPUS FUGIT Do not repeat the mistakes of the 1990s Recognize new global markets and competition University competition has gone global
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TDL IQ TEST (COUNT # OF YES) 1.The university mission includes global learning. 2.The university has a product for which there is a transnational market. 3.The university can commit sufficient finances to support a transnational distance-learning operation. 4.The university has the expertise and resources to put multinational degrees online. 5.The administration has considered the pros and cons of a for-profit distance-learning model. 6.The university has in place a business model to enable the distance-learning division to quickly develop new products for changing market needs. 7.The administration has considered having the transnational distance-learning division operate outside the academic departments.
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8.University academic, finance, and student services work effectively together. 9.All student services are available online. 10The workload, and compensation of online learning teachers has been determined. 11.The university has a training program for new online teachers. 12.The university has a professional development-training program for online learning teachers to include pedagogy, assessment, and course management. 13.Foreign countries will accept the university degree. 14.A rationale for setting international tuition rates has been investigated.
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15.Courses are designed for multicultural and multinational markets. 16.The university has procedures to assess online faculty and student satisfaction 17.The university established an online class size. 18.The courses will use a common pedagogy. 19.The university will maximize the use of adjuncts to reduce cost. 20.I have used Flickr, Dropbox, Blogster, Xing, or Skype.
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ANSWER KEY # Yes Recommendation 15-20Strong transnational distance learning potential 8-14Need more planning and infrastructure 0-7Not ready: Stick with current local program The End
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