1. OPPORTUNITIES IN THE EDUCATION MARKET A vertical focus for approaching new clients 2015 1 A n I n t r o d u c ti o n t o M a k e R e a d y

2. Organizations you’re familiar with The Market Defined The education market includes specialized establishments that provide instruction and training in a wide variety of subjects. They can be privately owned and operated for profit or nonprofit, or publicly owned. Education services are usually delivered by teachers or instructors and range in delivery from direct learning, Internet, distance learning, and educational institutions. 2 Source: InfoTrends 2011

3. Top Trends For This Market Growth in public elementary and secondary enrollment Growth in undergraduate enrollment Increased importance of technical skills and life-long learning Implementation of e-learning offerings Federal government reform of elementary, secondary, and higher education institutions 3 Source: InfoTrends Opportunities in the Education Market 2010

4. 4 Fundraising: Tends to usually be an underlying goal Recruitment: Is usually top-of-mind for universities

5. Did you know that the average annual external print spend in the education segment is $31,000? 5 According to InfoTrends… Source: InfoTrends Opportunities in the Education Market 2010

6. Education organizations have a wide variety of marketing communications needs. All of these needs provide a tangible opportunity for your company’s services. So, what are they producing? E-Mail marketing Printed direct mail Newspaper advertising Print directories Signage Point of sale advertising 6

7. Bringing More Value One way to differentiate your company is to provide unique materials that enable higher value printed products to be created. Mohawk Specialty Digital Substrates can help you provide this value to your education customers. 7

8. 8 Elizabethtown College: Education Case Study

9. Campaign Results 8.4% overall response rate 59% of alumni who visited the donation page contributed Data collected helped streamline the “phonathon” calling list Raised money for the annual fund Strengthened relationships with potential future donor alumni 9 Source: PODi.org

10. The education market provides many revenue opportunities for you as a print service provider. The opportunities include these key products and services: Why You Should Consider Pursuing this Market Campaign management Database management Data-driven personalization Cross media services High-quality digital print Mailing & Fulfillment 10

11. Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 11 We can help… Visit: www.MohawkMakeReady.com for more tools, to request a meeting, or to join the community.www.MohawkMakeReady.com