1. How to manage the interaction between designers and their clients on the project level Intended outcome development project X Actual outcome development project X Designer Project Leader Part 1: studying current situationPart 2: recommendations for the future

2. How to manage the interaction between designers and their clients on the project level Designer = explorer Project leader = Exploiter = Preference for radical innovation projects = Preference for incremental innovation projects

3. How to manage the interaction between designers and their clients on the project level Designer = explorer Project Leader = exploiter = + Project aims for highly innovative outcome, budget and time schedule are less important. Projects executed by explorative designers and exploitative project leaders exceed their goals! =+ Project should be delivered on time and on budget, innovative character of the outcome is less important. Designer = explorer Project Leader = exploiter

4. How to manage the interaction between designers and their clients on the project level Designer = explorer Project Leader = explorer Project Leader= exploiter Designer = exploiter = = + + Project aims for highly innovative outcome, budget and time schedule are less important. Project should be delivered on time and on budget, innovative character of the outcome is less important. Projects also end successfully when their goals match the key actors’ innovation preference.

5. How to manage the interaction between designers and their clients on the project level Project Leader = explorer Designer = exploiter = = + + Project aims for highly innovative outcome, budget and time schedule are less important. Project should be delivered on time and on budget, innovative character of the outcome is less important. Projects executed by explorative project leaders and exploitative designers meet their goal when there’s good collaboration between the two.

6. How to manage the interaction between designers and their clients on the project level Designer = explorer Designer = exploiter = + Project aims for highly innovative outcome, budget and time schedule are less important. Projects which are very likely to fail… Unless… =+ Project should be delivered on time and on budget, innovative character of the outcome is less important. Project leader = explorer Project Leader = exploiter

7. How to manage the interaction between designers and their clients on the project level Business implications for design agencies The design agency outstandingly maps: –The goals of innovation projects –Individuals’ attitude towards innovation projects Thus, the individuals’ which can best complete a project to meet goals can be selected more effectively. Designers themselves are more successful at completing projects in relation to their goals. The DA gains competitive advantage because it’s excellent at completing both exploitative and explorative projects. –Building of an ‘ambidextrous’ reputation. –Save resources/earn more money.

8. How to manage the interaction between designers and their clients on the project level Predictions of the Design agencies activities for 2015 and later: Projects always meet their goals. The design agency has excellent and long lasting relationships with their clients. 50% of the design agencies’ projects are explorative.

9. Thank you for your attention! Questions?