1. Slide 5.1

2. 20102007 Spectators Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews 68%48% Inactives None of the above 19%44% Source: North American Technographics ® Online Benchmark Survey, Q2 2007 and Q2 2010 Participation in any activity monthly, except * = weekly 23%18% Creators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them 31% Conversa- tionalists *Post updates on Twitter *Update status on social networking site 33%25% Critics Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki 19%12% Collectors Use RSS feeds Add “tags” to Web pages or photos “Vote” for Web sites online 59%25% Joiners Maintain profile on a social networking site Visit social networking sites 2

3. Social Technographics Profile For B2B Companies

4. Explore Technographics Yourself Online Forrester Technographics Tool Voettekst4

5. End of Video - Thank you