1. Group 5: 蔡秀佳，吴寅姗， 朱敏仪，郑雪芸，黄文丽， 杜丹霞，谭雅倩，龚茵贤 About Artistry

2. ARTISTRY, The Essence of Art

3. Target Market Mainly for young ladies and men Combined with a direct sale policy and discount for premium members （高级会 员）, it makes the brand a luxury one only available for prestige customers （有威望的客户）.

4. Intellectual （知性） Elegant （优雅） Fashion （时尚） Target Market

5. Product 1.Skincare ： （ 1 ） Anti-aging : YOUTH XTEND SERUM CONCENTRATE （ 2 ） Brightening ： IDEAL RADIANCE ILLUMINATING ESSENCE 645RMB 30ml 600RMB 30ml

6. 3.Men : (black packing) GENTLE FACE WASH 2.Make-up: BALANCING FOUNDATIONProduct 380RMB 30ml 248RMB 115g

7. Product 1.Refine from plants 2.Be healthy to people’s skin Then, what about its price?

8. high-grade cosmeticsPrice Artistry ® Chi for 14 ® Live ngan essence 雅姿 ® 玑因 14® 活颜精华液

9. Price Three price strategies ： 1.The environmental-friendly product 2.The higher quality, the higher price. 3.Different products with different levels of price.

10. Promotion

11. 1.Direct selling (1995-1998) Direct Seller Customer Agency Manufacture Place (Distribution) 2.Shop +The employment of a salesman(1998~)