1. [Insert Client Logo]

2. [Insert Title] STAR This content is protected by [TV Station] unless written consent is provided.

3. [Insert Client Logo]  Statement 1 goes here.  Statement 2 goes here.  Statement 3 goes here.  Statement 4 goes here.  Statement 5 goes here.  Restate the Title! 3

4. To (restate title) THREE Elements are Needed: THE RIGHT AUDIENCE: Target the core, don’t chase the extremes A Z Core [Insert Client Logo] 4

5. To (restate title) THREE Elements are Needed: THE RIGHT MESSAGE: Message should convey your distinction and be consistent across all media. The message must be singular. [Insert Client Logo] 5

6. To (restate title) THREE Elements are Needed: SUPER HIGH FREQUENCY IN FEWER PLACES: “The Theory of the Glasses” [Insert Client Logo] 6

7. To [Insert Title] THREE Elements are Needed 7 THE RIGHT AUDIENCE -Target the core customers desired. Do not chase the extremes A Z Core THE RIGHT MESSAGE - Message should convey a distinction and be consistent across all media. The message must be singular. SUPER HIGH FREQUENCY IN FEWER PLACES - “The Theory of the Glasses” “Concentration is the key to all economic success.” – Peter Drucker

8. [Insert Company Logo]  Statement 1  Statement 2  Statement 3  Statement 4  Statement 5 8 [Insert Client Logo]

9. Restate title here  Statement 1  Statement 2  Statement 3  Statement 4  Statement 5 9

10. [Insert Client Logo]  Statement 6  Statement 7  Statement 8  Statement 9  Statement 10  Statement 11  Statement 12 10

11. 11 [Insert Client Logo]

12. [Insert TV Station Slides] Source: TVB Media Comparisons Study 2012. Knowledge Networks Inc. Custom Survey. 12

13. 13 Clearance [Insert Client Logo]

14. Monthly TV Campaign (X weeks each month) ProgramDaysTimeCommercials [Insert Client Logo] 14

15. [Insert Client Logo] 15 $xxxx per month (Month Year - Month Year) Monthly Annually  Commercials per Month  Digital Delivery  Commercials per Year  Digital Delivery

16. 2:1 Return on a $x,xxx/mo. Advertising Investment [Insert Client Logo] 16 Average Ticket: $x,xxx Current Traffic: xx calls per month Closing Ratio:xx% Margin: xx% Annual Value of a New Customer: $x,xxx ($x,xxx x xx% margin)

17. Is it reasonable to assume that this schedule, which will reach xx of [demographic] can generate an additional [xx] calls per month? To achieve a 2:1 return on your investment, we would have to deliver an additional xx calls per month… xx calls x xx% close ratio=xx sales =$xx,xxx in profit = 2:1 return on $x,xxx advertising investment 2:1 Return on a $x,xxx/mo. Advertising Investment 17 [Insert Client Logo]

18. 18 Insert multi-client station testimonial video here [Insert Client Logo]

19. Action Plan Action Plan What’s Next? [Insert Client Logo] 25 1. Proceed 2. Proceed with changes 3. Stop the process Copy deadline:xx/xx/xx Production deadline:xx/xx/xx Meet with staff to launch campaign:xx/xx/xx Campaign start:xx/xx/xx Evaluation of results:xx/xx/xx Timeline [Insert Client Logo] 19

20. [Station] Monthly Totals 20 [Insert Station Logo] Commercials:[xx] /month xxxx [digital strategy] on [station website] :[xx] /month _________________________________________________________________________________________________ Accepting for [Company] Date _________________________________________________________________________________________________ Accepting for [Station] Date [Insert Client Logo]