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Published byMerry Moody Modified over 9 years ago
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Predicting Elections adapted and updated from a feature on ABC News’ Nightline.
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In 2012 Barack Obama and Mitt Romney ran for President.
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All the TV networks and both campaigns knew by 3pm Central Time that Obama had won the election.
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In 2008 Barack Obama and Bill Clinton and John McCain ran for President.
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All the TV networks and both campaigns knew by 11:00am Central Time that Obama had won the election.
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In 2004 George W. Bush ran against John Kerry for President.
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All the TV networks and both campaigns knew by 4:00pm Central Time that Bush had won the election.
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In 1996 Bill Clinton and Bob Dole ran for President.
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All the TV networks and both campaigns knew by noon Central Time that Clinton had won the election.
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In every election, the networks wait to broadcast this information until 8pm Central Time, when polls in the majority of states have closed.
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In every election since 1964— except for 2000—the networks knew the outcome before the time the evening news was broadcast.
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Why is it that TV networks are almost always right when they predict elections?
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1.They are careful to take a large, good sample In most election years, the networks pool their resources to take a stratified random sample of as many as 10,000 voters.
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After the problems in 2000, they have surveyed 40 – 50,000 people each election.
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2.They repeatedly poll each state before the election, looking for consistency in the results. They use the results to pre-sort states by how they expect them to vote (red vs. blue).
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Pre-sorting lets them put most resources into “toss-up” states (like Iowa) that could go either way.
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3.They compute an estimate of each candidate’s percentage of the vote, including a margin of error, and only call states where the victory margin victory exceeds the margin of error.
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EXAMPLE Poll says the Republican will win South Dakota with 58% + 3% The Republican will probably get somewhere between 55% and 61% Call South Dakota for the Republican.
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EXAMPLE Poll says Democrat will win Nevada with 51% + 3% The Democrat could get anywhere between 48% and 54% Nevada is too close to call.
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4.The mathematics of statistics gives them confidence that their results will be correct between 95 and 99% of the time.
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… So what went wrong in Florida in 2000?
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The polls from all news agencies showed that the Florida race (and the nationwide electoral vote) was too close to call—which was, in fact true.
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Most polls said Al Gore had won Florida, but by a smaller margin of victory than the margin of error for the poll.
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ABC and CBS said later they felt pressure from advertisers to make a decision, so they called Florida for Gore around 9pm.
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Fox News called Florida for Bush around midnight. (Later analysis showed Fox’s poll was also too close to call.)
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After the Fox call, ABC and CBS took back their call for Gore and declared Florida too close to call.
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Later reviews of the polls showed the ABC/CBS poll (which was also used by NBC and CNN) had a higher percentage of minorities than had actually voted in Florida.
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The Fox poll had a disproportionately high percentage of voters in the northern part of the state, which went heavily for Bush.
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Several independent investigations in 2001 and 2002 had mixed results.
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Using a variety of re-count procedures, four investigations showed Gore would have won Florida, while three showed Bush would have won the state.
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However the Supreme Court stopped the re-count, and Gore conceded the election long before these investigations happened.
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… So, basically the networks were right. They just too quick on the draw. … It really was too close to call.
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