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06.12.2015 1 Social Networks Stefan Decker Digital Enterprise Research Institute NUI Galway, Ireland
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06.12.2015 2 Social Networking Sites: Making Social Connections Explicit
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06.12.2015 3 Social Networking Sites Virtual Communities: – FOAF (the original – Semantic Web Origin – community driven) – Friendster – http://www.friendster.com ($13 million venture funding, Oct. 2003) – LinkedIn - http://www.linkedin.com ($4.7 million Venture Funding, Nov. 2003) – http://www.ryze.com – http://www.tribe.net ($6.3 million in venture funding) – http://www.orkut.com (in affiliation with Google (in reality one guy at Google in his free time))
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06.12.2015 4 For Business Purposes: LinkedIn.com
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06.12.2015 5 For Social Purposes
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06.12.2015 6 Browsing a Network: LinkedIn
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06.12.2015 7 LinkedIn: Search Results for Venture Capitalist I didn’t even know these people existed… Good technology idea to pitch?
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06.12.2015 8 Browsing a Social Network: Orkut.com
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06.12.2015 9 Community Building Create a new Community (Ontology Term)
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06.12.2015 10 Orkut.com: Example of a Online Community Send Message Discussion Board Events
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06.12.2015 11 Tribe.net: Communities Create a new Tribe (Ontology Term)
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06.12.2015 12 A Tribe.net Community Discussion Board Events Listing
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06.12.2015 13 Privacy Issues: Orkut.com “We may share both personally identifiable information about you and aggregate usage information that we collect with Google Inc. and agents of orkut in accordance to the terms and conditions of this Privacy Policy. We will never rent, sell, or share your personal information with any third party for marketing purposes without your express permission.” Targeted Advertisements anyone?
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06.12.2015 14 Variation: wordofmouth Idea: make background knowledge available Connections remain anonymous Not based on inivitation Did make me very nervous (and caused me to pay $20)
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06.12.2015 15 Applications: Connecting University Alumni – “In just three months, we received over 8,000 updates to alumni contact information, 2,000 new online alumni members, and over 150,000 connections between alumni. [Social Networking] is helping us realize a dream we have held for years -- a virtual community of Stanford alumni.” Howard Wolf, president of the Stanford Alumni Association (October 22, 2003 )
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06.12.2015 16 Poor Collaboration Facilities –the next step: BSCW Document storage, organization, and versioning Various document metadata Synchronous and asynchronous communication
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06.12.2015 17 The Next Step after that: The Networked Social Network Desktop The desktop and the network becomes one Document exchange and collaboration Collarborative ontology and metadata creation and sharing
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06.12.2015 18 A Vision for Ireland: A Social Network for the irish People
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