2.  My business  What I do  My unique selling point

3.  What ownership my business has  Why this type of ownership over others?

4.  Aim 1: To make a profit  Objective 1: To review 5-10 wholesalers throughout the year to ensure that they have product quality assurance and are providing products at the best price. By the end of august 2012 be buying products from the best wholesalers that have been reviewed.  Objective 2: To review our product pricing once every two months for the next year to ensure that we are making maximum profit from our products.

5.  Aim 2: To become a recognisable brand  Objective 1: To create a house style for my business, including a logo that will be linked to everything that the company is connected with,to be produced by the end of 2012.  Objective 2: To research at least 5 different means of advertising my business, decide on the most suitable means of advertising and begin using that advertising by December 31st 2012.

6.  Strengths  Weaknesses  Opportunities  Threats

7.  Stakeholders within my business  How I will be keeping my stakeholders happy.

8.  Types of Research I carried out  Marketing mix

9.  My location and why  My customer research  Competitors locations

10.  What are my products  Customer research  Competitor research

11.  Pricing strategies  Competitor research

12.  Customer Research  Market Research  My promotion methods

13.  Who is my target market  Why

14.  Physical Resources  Human Resources  Financial Resources

15.  Quality within my business  How will I control quality  Legislations

16.  What Financial planning I have done  Why this is important to the business

17.  Year 1  Year 2  What I have used a cash flow for  What are the limitations

18.  Net profit and loss figure  How I produced this figure  What does it show  limitations

19.  What the businesses break even point is  Figures I used to calculate this  Rising Costs

20.  What are the businesses fixed and current assets and liabilities  What does it mean

21.  Using ICT within a business  How it will effect my business

22.  What software packages will I be using  Why

23.  Issues related to ICT