1. mark a. greenfield Herding Cats web governance in higher education

2. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr

3. markgr.com/heweb11

4. All persons, living and dead, are purely coincidental, and should not be construed

5. True or False Most college web sites are bad?

6. xkcd.com University Website

8. It’s Not Our Fault (most of the time)

9. mark a. greenfield Higher Education: the toughest gig in all the web

14. Progress on college campuses is measured in geologic time

18. Without Web Governance

19. The web is thought of as a collection of micro-sites rather than a single entity. Academic departments and administrative units think they have their own sites rather than being part of a larger web presence.

20. The Entire Site Matters!

21. Usability suffers because visitors expect a unified web presence and instead find a site that is graphically diverse and difficult to navigate.

22. There are no articulated, measurable goals making it difficult to measure the ROI of web efforts.

23. With everyone doing their own thing, there are resource inefficiencies result in wasting time and money.

24. The Tipping Point The web is now mission critical Higher Education is Getting Flattened

25. Flattened When the impact of the internet and globalization render and industry unrecognizable, and in many cases, obsolete

26. “Most institutions can no longer afford to be what they’ve become”

27. 44% believe that waste and mismanagement significantly factor into increasing college costs

28. Moving Forward

29. the two things that get the attention of senior management

32. Web Governance Deciding who gets to decide

33. HiPPO HIghest Paid Person’s Opinion

35. Decisions must be based on expertise, not power

36. True Web Governance Establishes authority and accountability

37. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts

38. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts Involves senior leadership

39. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts Involves senior leadership Involves line management

40. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts Involves senior leadership Involves line management Is not a one-off process

41. The Web Is Not a Project

42. If there is no benefit in following a policy or consequence for violating it, it becomes nothing more than an institutional artifact.

43. Web Governance Artifacts Formalization of Authority Web Strategy Web Standards Resource Allocation Project Prioritization Web Metrics

44. Policies, by definition, are enforced. There are consequences when policies are not followed.

45. Why do you have a website?

46. Institutional Strategy Web Strategy Content Strategy Social Media Strategy IT Strategy Communications Strategy

49. campus committees = legal hostage situations

50. IT or Marketing

51. let there be web divisions

54. Concluding Thoughts

56. Web Governance Is Your Friend

57. Most colleges address web quality by redesigning their site or investing in infrastructure when the real problem lies in the management practices.

58. we’re going to undermine the underminers

59. The Key to Success

60. Leadership

61. Management vs. Leadership

62. “There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker

63. graduate from a production shop to a strategic shop

64. 2011: The Year of Web Governance (in Higher Education) #hewebgov

66. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr