1. By: B. A., M. R., M. Z., and S. N.

2. * Executive summary * Product conception * Domestic forces * International forces * SWOT analysis * Sample questions * Marketing strategy

3. A vitamin water that customers could bring to the park and/or on a car ride Our water contains the vitamin glucosamine

4. * Our water is good for all dogs and cats * Whether they are young or old * Helps growing joints * Helps aging animals * Inexpensive, so consumers can afford * Our bottle has a screw cap, so easy to go convenience * Created water and milk that contains glucosamine for cats and dogs

5. * Our product will help to maintain the health of consumers pets, * Our product has to benefit cats and dogs * Target market has to be willing and have the ability to buy the product * Need to get advertisements out * Conducting business in our Morocco plant

6. * Competitive forces – most people let their cats drink regular milk, and dogs drink tap water * Economic forces- the economy is currently down and people are cutting back on expenses * Political forces – we are not importing or exporting, due to having a factory in Morocco.

7. * Legal forces – our product has to work with the FDA(food, drug, and administration), to comply with all rules * Technological forces – bottles are made out of PET (Polyethylene terephthalate), consumers are not happy with PET, as more people complain will need to make bottles out of newer materials * Socio-cultural forces – Younger generations are very into taking care of their pets, will work in our favor

8. * Competitive forces – tap water throughout the country, and milk from farm animals * Economic forces- the country is very poor, and many people are unemployed, also many people are starting to rely on internet shopping * Political forces- the king is extremely important, need to have his approval

9. * Legal forces- Work with the FDA in Morocco, to make sure product is up to standards Technological forces – this economy is not growing very rapidly, and are behind on some of their technology, makes it harder to advertise * Socio-cultural – there are many wild animals, and as a culture, they might not consider it important to waste money on pets

10. * Our company is well-known * Have a developed customer base * We have 26 operating plants * We have a plant in Morocco saves on spending money, no need to import * Our company new worth $14 million * Competing for customers to spend their money on our product * Economy down, people not willing to spend extra * Specialized product, limits customer base * Starting at PETCO’S, nationwide limits who we reach

11. * Educate consumers on ways to take better care of their pets * A new avenue to make a profit * Our market share is rapidly growing * Once our product is released, there will be similar products being produced * Consumers in United States are leading toward internet sales, our product will cost too much to ship

12. * Do you own a cat or a dog? * Would you buy our product again? * How old is your pet? * How did you hear about our product? * Are you willing to spend money on a product, you can get from your sink, or from milk out of your fridge? * Would you recommend our product

13. * Did the protect satisfy your needs? * Do you think our product is reasonably priced? * What age bracket are you in? 15-25 25-35 45-55 60- or older

14. * Our target market is - primarily women, or young men - all economical classes - animal lovers - ages 18-45 We intend to go to PETCO, or Hannaford to start to inform people of our product, also at the PAWsitively fair

15. * Product strategy – creating a product that is inexpensive, and that animals do truly need * Pricing strategy – to offer competitive prices, so that we can compete for the consumers dollar * Distribution strategy – placing our products in pet stores, and MSPCA’s, also veterinary hospitals, easy to get for customers * Promotion strategy – offer first time customers coupons to get interest in product

16. * We plan to sell our individual bottles for $2.00, they cost are company $.40 to make, so each bottle we are making $1.60 profit * We want to offer consumers a chance to buy a pack of 12 bottles, so that they do not have continuously run to the market, the case sells for $10.00, to offer an initiative to buy it * On the case we make a profit of $5.20 * In Morocco we are charging one euro for a bottle of our product, and seven euros for a pack of twelve

17. Buy one bottle Get a second bottle for half off Expires 06/05/2011 ½ off

18. * We are selling our items at the PAWsitively Green carnival * We rented out a booth for $150.00, and we plan to sell over 500 hundred bottles with the crowd that shows up, which means a profit of $850.00 * Our product will be displayed in their newspaper, and our pamphlet will go into doggie bags

19. * Our product is extremely beneficial to all pets, it helps them with their joints while growing, and helps aging dogs feel less pain. * Our product requires little work, and makes a huge difference in your pets life * Will save money in the long run, will cut costs on going to the vet

20. * Distinctive Doggie & Cattie Company * 123 Main st. * Boston, MA 02108 * Phone (617) 555-4444