2. Lecturer Name. :. Prof. Madya Dr. Hartini Bt Ahmad Student Name. : 1
Lecturer Name : Prof.Madya Dr.Hartini Bt Ahmad Student Name : 1. Nurul Ajirah Binti Idrus Siti Sarah Binti Md.Zain Syaiful Azizey Bin Jusof

4. VISION..
Our Vision Is To Be The Best Entrepreneurially Led, Technically Competent And Most Trusted Global Oil And Gas Company In The Eyes Of Our Customers, Shareholders And Most Importantly, Our Empowered People.

5. MISSION
We will achieve our business objectives by being safe, agile, and professional to continuously strive to meet all of our stakeholders` expectations.

6. OBJECTIVES
KPV aims to enhanced shareholders value throught the company recurring income business model from both drilling and offshore support vessels business. To achieve this objectives KPV runs its operation by delivering quality offshore marine service and matching up with clients demand and expectation.

7. Bargaining power of supplier Bargaining power of buyer
Economic
Macro Environment Analysis
Technology
EXTERNAL
ANALYSIS
Industry
Analysis
Bargaining power of supplier
Bargaining power of buyer
Firm
Analysis
SWOT

8. a) MACRO ANALYSIS b) INDUSTRY ANALYSIS
Technological
Economic
-Currency
b) INDUSTRY ANALYSIS
bargaining power of suppliers
-High levels of competition among suppliers
-A low concentration of
bargaining power of customers
- When buyers are less sensitive to prices, prices can increase and buyers will still buy the product
-Product is important to customer

9. c) FIRM ANALYSIS ( SWOT)
Strengths
-high profitability and revenue -existing distribution and sales networks -high growth rate -skilled workforce
Weaknesses -investments in research and development -competitive market -future profitability -high loan rates are possible

10. Opportunities
-new acquisitions -income level is at a constant increase -growing economy -new products and services
Threats
-unexpected problems -financial capacity -increase in labor costs -increasing rates of interest -rising cost of raw materials

11. Conclusion