1. CzechIt - Institute for Strategic Studies on Tourism, o.p.s. Šárka Tittelbachová, Táňa Valská, Iva Kořínková, Jiří Zbořil tana.valska@seznam.cz

2. SMALL CITY  term definition  size  inhabitants  area  public administration level  other ?  depends on each country - difference TASK: each partner makes his "small city" definition + explanation why

3. Czech Republic  there are 6 249 municipalities, but too small (villages)  area (not relevant)  public administration –capital –main region cities (14) –district cities (77) – historical and spatial process

4. SMALL CITY Czech Republic NUTS III – small cities

5. EVENT(s) -term definition -no definiton in EU TASK: each partner makes his "event" definition (from his country)

6. Czech Republic - definition EVENT is - time limited and regulary repeating (the same period of the year) "celebration" strongly connected with the area (region) sport cultural –Christmas, Easter, etc. –Silvering in Kutna Hora (stříbření), Rose celebration in Český Krumlov (Slavnosti růží), Castle-chateaux night (Hradozámecká noc) -comes from identity of the destination (necessary for the region development) - in next step cultural events support destination brand - motivation for next travel decision making

7. Czech Republic event example Silvering in Kutná Hora silver mines in Kutná Hora for the whole Europe ("silver tolar") 3 days activities in the end of June (repeats 20 years) show - king is coming, parade, executions,... historical market - traditional products (sellers in historical dresses) live craft performance medieval refreshments

9. EVENTs INDICATORs need definition for "small city" and "event" –disadvantage: data (existence, amount, quality) in country, crossborder what I can't measure, I can't drive (manage) TASK: 1)each partner makes list of data reachable 2) make list of events in small cultural cities (min 10) and data measured in partner country (each event briefly characterise) – example of Kutná Hora 3) questionaires - for events coordinators in your country

10. Czech Republic number of visitors - tickets waste production increase in time of event data (handy) from mobil operators

11. TASKs for partners SMALL CITY each partner makes his "small city" definition + explanation why EVENT each partner makes his "event" definition (from his country) INDICATORs each partner makes list of data reachable make list of events in small cultural cities (min 10) and data measured in partner country (each event briefly characterise) – example of Kutná Hora questionaires - for events coordinators in partner country

12. Thank you for your attention.

13. events – stručná charakteristika 5-10 sentences when it takes place in year, how many times repeated, how long takes doplňkové aktivity Dělení dle „jádra“ spiritual (immaterial): Christmas, Easter,... material: Silvering in Kutna Hora (stříbření), Rose celebration in Český Krumlov (Slavnosti růží), Castle-chateaux night (Hradozámecká noc)