1. What is persuasive writing?

2. What is a fact? example: What is an opinion? example:

3. What is persuasion?
The act of influencing someone to believe or consider a certain point of view by using an argument or reasoning.

4. Persuasive writing is…
Writing in which an author expresses facts or opinions to try to convince the reader.

5. What is the goal of persuasive writing?
to state the writer’s opinion
to give reasons why the reader should agree
to convince the reader to take action

6. Supporting Facts and Statistics
Arguments in persuasive writing should be supported by facts and statistics.
It’s important to wear sunscreen when you are outside in the summer.
It smells good.
It’s really smart to wear sunscreen.
Even a suntan is evidence that the sun has damaged your skin.
You should always drive the speed limit.
Driving fast is dangerous.
Speeding is a contributing factor of one-third of fatal car crashes.
Speeding isn’t fun.
Frozen fruit pops are healthier than ice cream.
They taste better.
There is no fat in frozen fruit pops.
Grape is the best flavor.

7. Some DOS and DON’Ts Do: Divide into 5 paragraphs
Have a thesis statement in your introduction
Come up with 3 main points to support your argument—these will be your 3 body paragraphs
Have a conclusion that contains a clincher statement
Come up with a catchy title
Don’t
Begin with “hello my name is___ and I’m going to write about____”
Take out the word I (instead of I think we shouldn’t wear uniforms say “Uniforms shouldn’t be required”
Be wishy washy. Pick a side.
Forget to support your opinions with facts and example

8. ‘To be persuasive, we must be believable
‘To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful.’
(Hellmut Walters)
(Persuasion) ‘… a ‘process in which the communicator seeks to elicit a desired response.’
(Anderson 1971)

9. Logos
An attempt to persuade the audience (or reader) through sound reasoning.
Reliable evidence, e.g. facts, definitions, statistics and other data that appeals to the logic and intelligence of the audience.

10. Ethos
Appeal of the speaker or writer in terms of his / her credibility and experience
Presents, directly or indirectly, a profile that sets a stamp of authority on the words used to persuade.

11. Pathos An appeal to the emotions of the reader or audience.
Attempt to induce a particular state of mind in e.g. anger, understanding, sympathy, tolerance
Taps into the sentiment or feelings of the audience or readership.

12. Logos, Pathos & Ethos in essay writing
(logical)
Pathos
(emotional)
Ethos
(credibility)
Check facts carefully before including
Demonstrate your knowledge of relevant Theories, Models, Ideas and Practices
Give evidence to back up statements, accurately referenced.
Demonstrate your knowledge of a range of arguments.
Illustrate ideas with real life examples (or quotations; see p.20)
Use simple words; and that connect with the senses and reality of your readers’ lives.
Address the reader in an intelligent manner.
Strive for variety in your writing (see p.20)
Clear structure to your writing
Succinct and to the point
No spelling or grammatical errors
Demonstrate your reading on the essay topic.

13. Powerful Words Unquestionable Abundant Quintessential
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Outrageous Lively Comfortable
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Ample Worthwhile Memorable
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Eccentric Gorgeous Superb
Vivid Quaint Stunning
Exceptional Breathtaking