1. TurtleNecks
By: Samantha Hean

2. CUSTOMER PROFILE Women in their early 30’s to mid 40’s
Women of high education
A classic fashion personality
Well presented

3. 19th century
In the 19th century turtlenecks were worn by athletes, sailors, naval officers and the working class.

4. 1920’s
Europe: In the 1920’s turtlenecks were used as sportswear and also associated with philosophers and artists.
U.S: Noel Coward, an English playwright turned turtle necks into middle class fashion worn by both men and women.

5. 1960’s
The black turtleneck was a must have item in the 1960’s. Aubrey Hepburn made it famous by wearing one in the movie Funny Face(1957). The turtle neck became the alternative for formal wear and was a smart form of dress. For college students it become a part of their preppy wardrobe.

6. Fashion Leader
Mass Merchandiser
Discounter
Rachel Roy
Nordstrom
Forever 21
On the street
Fashion Blog

7. Fashion Cycle
Classic.
Peak. Stores will start having turtlenecks with color and pattern.

8. Colors
I think the colors will be a mid-tone berry colors and winter colors.

9. Fabrics
Woolen
Cotton
Synthetic Fibers
As well as jersey.

10. Prediction
I predict that there will still be the classic black turtleneck around but also turtlenecks with pattern and color. Whether it be paisley, color-blocking or stripes. This item will be the modern day version of a turtleneck sweater.

11. Style
For the fall, I can see the turtleneck being layered with dresses, tops and jackets or paired with a great statement necklace.
I believe that the turtleneck craze this fall is a tribute to Steve Jobs signature look.

12. References
Bramlett, Lizzie (2009). Edwardian Basketball Attire. May 8, 2012 from
Dana, WR (2011). Rachel Roy in a Color block Turtleneck Sweater. May 10, 2012 from
Hanson, Alison (2012). Trend Forecast for Fall Winter 2012/2013. May 8,2012 from
Pryor, Devon (2012). What are Turtlenecks? May 10, 2012 from
Wright, E. B (2007). Vintage Fashion: Collecting and Wearing Designer Classics, New York City: Harper Design .