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Five Slogans 595201395 Ann Chou.

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Presentation on theme: "Five Slogans 595201395 Ann Chou."— Presentation transcript:

1 Five Slogans Ann Chou

2 "Keep Walking" Johnnie Walker Advertising Slogan
Reminder advertising Since the brand of the wine is “ Johnnie Walker, the other meaning of the slogan is—Don’t stop drinking Jonnie Walker. The slogan is simply to remind consumers of keeping drinking as you are keeping walking. I love this slogan! It is easy to be associated with the produce when I hear the slogan.

3 "Be the first to know" CNN Advertising Slogan
Reminder advertising CNN is a news broadcast; they emphasis they can provide the latest news. The slogan reminds audiences being the first to know everything only if they watch CNN. It is a successful slogan. It combines the function of the program and the intention of people—Everyone wants to be the first.

4 "Just do it!" Nike Advertising Slogan
Persuasive advertising Simple slogan conveys simple intention. Exercise is so easy as the slogan depicts; you don’t worry about the weather, time even location. Anytime, everywhere you can do exercise. Just do it don’t think too much!!

5 Persuasive advertising
The slogan emphasizes the best side of the product. It is a persuasive slogan for expressing only their product can provide you the special function. There are a lots of choice of beer, but only Heineken can do that!!

6 Reminder advertising The image evokes your great passion. It was quite obvious that the slogan tries to appeal to people for loving New York.


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