1. James Greco The Coca Bar

2. Product

3. Logo/Tagline The candy from the dandy drink

4. Benefits A combination of chocolate and Coca-Cola, 2 classic things that Americans love. Comes in two different sizes for almost no price difference

5. Why would it sell Almost every American loves either chocolate or Coca-Cola or both, and the Coca bar represents just that. Low price for a fancy chocolate bar ( Pricing info. On another slide ).

6. Target Market People of all ages, even for those who don’t like Coca-Cola or chocolate.

7. Pricing strategy Introduction: Present the product to the CEO after making an appointment with him, and if he likes it, he can invest into the production of the product, advertising by creating commercials on TV, radio, etc. Pricing strategy: If the product becomes a success, add flavors in the product, like caramel or peanut butter for some additional pricing, like $0.25. If reaches the stage of declining: Add more flavors like the previous ones for no price change at all. If sales go back up, then increase the pricing on flavors and see if the product continues being successful.

8. Pricing Strategy (cont.) EDLP since price of candy bar will always be low regardless of discounts. Prestige pricing since prices may vary depending on how consumers look at it. Penetration pricing since the price will be very low if competition starts.

9. Actual price Normal price: normal price: $1.49. King sized:$2.49 If demand is high: No change in prices. If demand is low: Reduce the prices of both sizes by $0.50 Penetration pricing: Reduce the price by a full dollar to drive out competitors. Many people will buy chocolate bars at $.50 and over, no matter what.