1. Learning by example The Rock Wall Climbing Gym inc.

2. Learning by example If private who are the owners, and if public, what is the share and how much does it. Length of years in business. Location. Brief history explaining the evolution of its products or services. Company logo and mission statement or motto. Products it sells and delivers. Example of marketing used. Demographic of the company’s market. A brief history of why I think the business is successful. A comparison to some of its competitors.

3. Owner Terry Spurell is the owner of The Rock wall.

4. Length of years in business 2004-2011 The Rock Wall has been in business for 7 years.

5. Location The Rock wall is located at #6-11455 201a st Maple Ridge B.C. Canada Directions to The Rock Wall From Maple Ridge Take Lougheed (hwy7) to 203rd street, turn south. Head south on 203rd Cross over the train tracks and take the second right (201a St). We are halfway down on the left. From Langley Take Golden Ears Bridge North. Take the first exit (113b Av) Exit to the right on the round-about on to 113b Av. Follow 113b for two blocks and turn left on to 201a St. We are halfway down on the left. Directions to The Rock Wall From Maple Ridge Take Lougheed (hwy7) to 203rd street, turn south. Head south on 203rd Cross over the train tracks and take the second right (201a St). We are halfway down on the left. From Langley Take Golden Ears Bridge North. Take the first exit (113b Av) Exit to the right on the round-about on to 113b Av. Follow 113b for two blocks and turn left on to 201a St. We are halfway down on the left.

6. Evolution of the gym When the rock wall was first opened about 7 years ago it was a very bare bones operation. It was a place for climbers to go climb and hang out. Since then much has changed. Every day is now full of youth and adult programs. The gym also in recent years has started to offer instructional courses and out trips to Squamish. Along with day to day changes in operation and programs offered the gym has also changed physically over the years. Over the last 5 years through 3 separate renovations the gym has increased its climbable wall space by approximately 650 square feet. I am sure that the gym will continue to grow and evolve for all the time that it is in existence.

7. Products Monday- ladies night, ladies get 2 hrs of coached time from 7-9 Tuesday- competitive team training night Wednesday- adult madness, no kids allowed and instruction on belay teqnique Thursday- competitive team training night Friday- teen night, rentals included in drop in price, 2hrs of coached time Saturday- kid rock, beginner lessons for ages 5-9 + birthday parties Sunday- birthday parties Private lessons- anyone can sign up for movement courses and belay courses Camp Granite- 2 or 3 times a summer a 2 night 3 day into course to outdoor climbing is put on in Squamish for gym members looking to learn the basics of outside climbing Camps- the gym offers both spring and summer weeklong daycamps The Portable wall- the gym has a wall that it can take with it outside events.

8. Climbing is fun The motto at the gym is really simple. Climbing is fun. The owner feels that people can, but should not have to take climbing seriously. Coming to the gym should be an escape from the day to day stresses.

9. Demographic The rock wall has a very diverse membership demographic by comparison to many other gyms in the area. 300 adult members (over 19) 70 youth members (10-18) 20 child members(0-9) Of those members, 180 are female and 188 are male.

10. The Rock Wall Marketing Website: www.therockwall.comwww.therockwall.com Open house: Every September the gym hosts and all day open house with free climbing hotdogs and drinks. Flyers: the gym sends people out to schools with flyers to hand out to students. Brochures: The gym keeps a stacks of brochures at the front desk full of information for drop in visitors. Competitions: Once a year the gym hosts a competition for all climbers in the area. It lets other climbers see what our gym is doing and it draws news crews from around the lower mainland. Langley: since the bridge went up in 2009 the gym has put signs on the north side of the bridge and made an effort to reach out to potential customers in Langley. The Wall: The gym has a portable climbing wall that it takes to outside event such as fairs and school events.

11. Success The Rock Wall is successful as a business due to extensive marketing advancements over the last few years It is hard for a climbing gym to fail due to the lack of gyms to fill the demand of the climber Over the last 10 years the sport of indoor climbing has grown exponentially. The wall- The portable wall makes the gym a lot of lot of money in its peak season and also help to get The Rock Wall name out to the world.

12. Local competition Project climbing center Project climbing is the gym in Abbotsford. This gym is not run in the same way that the Rock Wall is run today. They are just starting to run programs and are using The Rock Wall as a model for some of there activities. Cliffhanger Cliffhanger started as a gym in Coquitlam and was very successful and has since expanded their name and purchesd other gyms in Vancouver and Richmond. I believe a big party of there success was having the money to open a nice and big gym in the first place. Cliffhanger Coquitlam is western Canada largest climbing gym. Cliffhanger Cliffhanger started as a gym in Coquitlam and was very successful and has since expanded their name and purchesd other gyms in Vancouver and Richmond. I believe a big party of there success was having the money to open a nice and big gym in the first place. Cliffhanger Coquitlam is western Canada largest climbing gym.