1. By: Chance Pruiett, Jace Bullington

2. History 1911 - Chevrolet is founded and the Series C Classic Six is unveiled, priced at $2,150. 1914 - Chevrolet's iconic "bowtie" logo is used for the first time. The Model H launches with a durable four-cylinder engine that helps build Chevrolet’s reputation as a dependable car. The engine would power Chevrolets through 1928. 1917 - Chevrolet becomes a division of General Motors. 1918 - Chevrolet's first trucks are introduced 1942 - Chevrolet stops building civilian vehicles and dedicates its production facilities to manufacturing armaments for World War II.

3. History Continued 1950-1960’s - The "Dinah Shore Chevy Show" launches as a one-hour TV show, with Shore singing "See the USA in your Chevrolet" at the close of each show. 1962 - The Beach Boys record "409" an ode to Chevrolet's powered by the 409 engine, which were burning up the quarter-mile at drag strips across the country. 1987 - Chevrolet in fall 1986 introduced "The Heartbeat of America" as its full-line national campaign for 1987 models. 1991 - The "Like a Rock" advertising campaign is launched for Chevrolet trucks, with Bob Seger's song of the same name serving as its foundation. 2010 - Chevrolet introduced its new ad theme from Goodbye Silverstein in October 2010 in Game 1 of the World Series: "Chevy Runs Deep." In addition to TV, the campaign included digital, print, out-of -home and social media. 2011 - The Volt is launched, ushering in a new age of electrically driven automobiles with extended range.

4. SWOT Strengths 1. Research and development in the automobile segment- Long history with a lot of income 2. Efficient HR- Over 300,000 employees globally 3. Global presence- Chevy is present in 6 continents 4. Has a huge variety of models ranging from sedans to suv’s to trucks 5. Present in professional Racing- Many Chevy cars in Nascar Weaknesses 1. Chevrolet was greatly affected by bankruptcies of GM 2. Tough competition from international auto brands- Honda and Toyota who offer affordable quality and dependable vehicles 3.Less developed brand presence compared to companies like Ford, Honda etc. Opportunities 1. Development of hybrid, and fuel efficient cars such as the Volt 2.Building a bigger global brand by developing products with good gas mileage like Honda’s 3.Fast growing market for automotive companies Threats 1. Government policies- such as minimum mileage for new vehicles (trucks) 2. Fuel prices continue to rise astronomically 3. Ongoing competition with tough global automotive companies- Honda, Toyota 4. Public transportation- It’s becoming harder to afford gas, which drives people to utilize public transportation

5. Case Studies See the USA in your Chevrolet Heartbeat of America Like a Rock Chevy Runs Deep Chevy Volt