1. Web 2.0 Melanie Hartgraves Director of New Media Governor David. A. Paterson Jessica Harrison Social Media Coordinator New York State Department of Labor

3. My Administration is committed to creating an unprecedented level of openness in Government. We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in Government. Government should be transparent. Transparency promotes accountability and provides information for citizens about what their Government is doing. Government should be participatory. Public engagement enhances the Government's effectiveness and improves the quality of its decisions.

4. How 2.0 Tools Create Transparency in New York State Government

5. Why Get Involved Create Open & Transparent Government Engaging New Yorkers Citizen Feedback Reach a Different Audience Audience is There Most tools are free

6. Getting Started Consult Executive Staff Determine Responsibility Develop a Schedule Identify the Intended Audience Set Goals

7. Marketing

8. Managing Your Message Identify Your Purpose What’s Your Message Reason to Read Determine Civic Interaction Moderation of Your Tools Your Response

9. Promoting Your Message Announce New Tools Incorporate into Marketing Email Signatures Mobile Applications Share Success

10. Questions Your Agency May Have About Social Networking Access Security Terms of Use

11. Who Should Have Access Access Personal Use vs. Official Business Official Response Moderating Responsibilities

12. Security Administrator Training Limit Administrative Access Passwords Carefully Monitor Information Public Information

13. Create an Agency Policy: Terms of Use User Behavior Information Confidentiality Integrity Information Availability Make it Clear Outline Consequences

14. New York State Social Media Guidelines will alert state government entities to the benefits of these technologies, assist state government entities in developing their own social media policies and procedures, and increase the overall use……

16. Questions? Thank You