1. 2012 VP MGA “What I Want us to do This Year” Howard E Michel, Ph.D., SMIEEE h.michel@ieee.org 3 March 2012 Kolkata, India

2. MGA Mission & Vision Vision: Ensure Quality Member Opportunities Through Continuous Engagement Mission: I nspire, E nable, E mpower and E ngage Members of IEEE For the purpose of… - Fulfilling the mission of IEEE - Enhancing the member’s growth and development through their life cycle -Providing a professional home 2

3. MGA Mission & Vision Vision: Ensure Quality Member Opportunities Through Continuous Engagement Goals Increase member engagement. Improve relationships with and between members. Increase operational efficiency and effectiveness. Enhance collaboration with other business units. Increase membership. 3

4. The Landscape - 2011 Tactical –Continuity—delivering value in 2011 In between –Conferences Strategic –Re-invigorate and re-invent geo units  Define in 2011  Bring together in 2012  Implement in 2013

5. MGA in 2011 How Did We Do? 12/6/20155

6. Tactical/Continuity—delivering value in 2011 Solidify the Membership Message –www.ieee.org/benefits Membership growth—400K+ –415,989 Center for Leadership Excellence –How many have used it? vTools –How many have used it? SC11

7. How the Member Experiences IEEE 12/6/20157

8. IEEE Region 10 – India Industry Day March 2011 12/6/20158

9. IEEE Day Celebrated Worldwide IEEE Engaging members everywhere in a single day! 7-8 October 2010 75 units participating 6 October 2011 Start your plan to participate now!

10. In Between -- Conference Tiger Team Develop mutually supportive relationships with other IEEE OUs Strategies to grow and broaden the conference program –conferences relevant to geographic units and working professions –emerging cross-disciplinary fields of interest. Provide input on an MGA conference business strategy 10

11. Strategic Member is important, and now… Re-Invigorate and Re-Invent Geo Units Agree on a set of functions and processes, & empower geo units to achieve them

12. Central Thought Define Success Reward Good Behavior Empower Innovation

13. MGA in 2012 Continue the progress 12/6/201513

14. Together We Can Create the Future Engaged Members Future Vision Improve Member satisfaction which will result in increased membership Higher volunteer recruitment, training and satisfaction Measured successes in regions, sections, chapters, and affinity groups is rewarded Members can easily engage and communicate with one another Members regard IEEE membership as an investment in their career

15. Together We Can Create the Future Engaged Members IEEE Support Local Leadership Future Vision Ensures the right services, tools, products, and programs are provided. Creates the member experience and engagement opportunities in the local area

16. Getting There: IEEE Support IEEE Support is provided at every touch point of the member experience Goal: Ensure that the member and volunteer have quick and easy access to current information & data to remain continuously engaged with IEEE 12/6/201516 IEEE Support

17. Getting There: Local Leadership Local Leadership create a personalized experience for members through local activities Goal: Support local volunteers to become effective leaders in their local units and take steps to improve the vitality of their local units 12/6/201517 Local Leadership

18. Getting There: Engaged Members IEEE is the professional home for the engaged member throughout their life cycle. Goal: Create a meaningful IEEE member experience that is personally engaging and enhances their technical profession and interests during each life stage they enter. 12/6/201518 Engaged Members

19. What will Success Look Like? Improve Member satisfaction which will result in increased membership Higher volunteer recruitment, training and satisfaction Measured successes in regions, sections, chapters, and affinity groups is rewarded Members regard IEEE membership as an investment in their career Members can easily engage and communicate with one another 12/6/201519

20. Questions? h.michel@ieee.org 12/6/201520