1. Tupeka Kore Aotearoa 2020 Free from tobacco Robert Beaglehole

2. Story line: tobacco control A personal and a public health issue The impact of the tobacco industry The Vision is achievable Our task The global context – tobacco, other issues

4. The impact of the tobacco industry 200,000 deaths caused by tobacco since 1945; 75% middle-aged men; $2 billion health-care costs 2009; Currently 600,000 smokers 300,000 will die from tobacco; 80% want to stop; 250,000 deaths can be prevented

5. Free from tobacco by 2020 (Goal: under 5%)

7. Protect children: priorities Tobacco retail displays banned - 2010 Plain packaging and graphic warnings – 2012 License and limit retailers - 2011 Extend smokefree places - ongoing

8. Reduce supply and demand: priorities Tax increases – annually Full equalisation - annually Ban duty-free sales – 2012 Control supply and nicotine – from 2013

9. Increase successful quitting: priorities (esp. Māori) Increase range and availability of quitting options - ongoing Increase engagement of health sector-ongoing Expand and meet health care targets - ongoing

10. Support current initiatives Hon Min. Tariana Turia - response to consultation Māori Affairs Select Committee report Encourage a strong long-term Government response by mobilising all partners

11. Inquiry into the tobacco industry in Aotearoa and the consequences of tobacco use for Māori Report of the Māori Affairs Committee Forty-ninth Parliament (Hon Tau Henare, Chairperson) November 2010 Presented to the House of Representatives A major step forward - focus on: Price (“Tax is the #1 deterrent … we will keep doing that.” John Key, PM Promotion Cessation Supply and nicotine

12. Our task: support current initiatives Encourage strong Government response Mobilise all partners, old and new Keep focussed on key priorities Press for legislated 2025 goal – free from tobacco

13. Global impact of tobacco industry Will kill 1 billion this century Killed 100 million last century

14. In force since 2005; 169 countries ratified But only 10% of world’s population effectively covered by FCTC interventions WHO Framework Convention on Tobacco Control (FCTC)

15. New Zealand and then the world 2050