1. SEMPO Informational Meeting New York Niki Scevak – Jupiter Research

2. 2 © 2004 Jupiter Research a division of Jupitermedia Corporation An Introduction Jupiter’s Online Search Practice: –4 Analysts producing primary research David Card, VP Gary Stein, Senior Analyst Nate Elliott, Associate Analyst Niki Scevak, Forecast Analyst –Semi-Annual Executive Survey –Consumer Survey data –Comprehensive forecasting More Info: Kieran Kelly (kkelly@jupitermedia.com)

3. 3 © 2004 Jupiter Research a division of Jupitermedia Corporation Questions to begin… 1.Is the search industry reaching maturity? 2.How should marketers use Paid Inclusion? 3.How will the industry structure change over time?

4. 4 © 2004 Jupiter Research a division of Jupitermedia Corporation Online Commerce Will Govern Paid Search Growth Online Shopping & Online Travel Paid Search as a % of Online Shopping & Travel (in $billions) Source: Jupiter Research Online Shopping Model, 10/03 (US only); Jupiter Internet Travel Model, 6/03 (US only); Jupiter Research Internet Paid Search Model, 7/03 (US only)

5. 5 © 2004 Jupiter Research a division of Jupitermedia Corporation PI Credibility Crisis is Temporary Percentage of Respondents Source: Jupiter Research Executive Survey (4/03), n = 309 (Search Marketers, US only); Jupiter Research Search Marketing Executive Survey ( 02/04), n=126 (Search Marketers, US Only) Question: What methods do you use for buying search marketing programs? (Please select all that apply.) CPC Impression/CPM Upfront fee CPC Other Paid Inclusion Paid Listings Advertiser Use of Search Engine Marketing:

6. 6 © 2004 Jupiter Research a division of Jupitermedia Corporation Industry Structure Still Immature QUESTION: Which of the following activities related to search marketing does your company currently conduct in-house or outsource to an agency? Representative Basket of SEM Services Source: Jupiter Research Search Marketing Executive Survey ( 02/04), n=126 (US Only)

7. 7 © 2004 Jupiter Research a division of Jupitermedia Corporation … further questions to email: nscevak@jupitermedia.com