1. Introduction Market the Calgary Stampede to Sydney, Australia Strong cultural similarities Strong economic stability

2. The Calgary Stampede Founded in 1912 by Guy Weadick. Vision was to celebrate romance and authentic culture of Old West Evolved into the world famous 10 day Stampede Attracts 1 million during the 10 days, and 4 million yearly 2008 net income was $10.4 million

3. The City of Calgary As of April 2009, population of 1,065,450 5 th largest metropolitan area in Canada During 2007, 4.85 million visitors to Calgary and Area. 2.95 million stayed at least 1 night

4. Average length of stay

5. Visitors segmented into seasons Visitors to Calgary and area by season

6. Economy of Alberta Energy is Alberta’s main source of GDP Roughly accounts for $89.94 billion

7. Economy of Alberta $69.1 billion in exports. Crude oil accounts for $30.7 billion, or roughly 44% Only province to have financial net assets above 0 Third lowest unemployment rate at 6.6% Highest after-tax family income, median of $75,300. Canadian average is $61,800

8. Growth from 1999-2009