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BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING 714.447.4222 I can help you ANALYZE & PLAN your advertising program for optimal effectiveness.

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Presentation on theme: "BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING 714.447.4222 I can help you ANALYZE & PLAN your advertising program for optimal effectiveness."— Presentation transcript:

1 BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING 714.447.4222 I can help you ANALYZE & PLAN your advertising program for optimal effectiveness GEGAUFF ADVERTISING AND CONSULTING SERVICES

2 YOUR MARKET NEEDS TO KNOW: who you are, what you offer, what it can do for them now and in the future, and why they should buy from you. This is the job of advertising. 714.447.4222 GEGAUFF ADVERTISING AND CONSULTING SERVICES

3 Enjoy smooth sailing when your goals are in focus. Gegauff Advertising and Consulting Services works with you to: Find a NEW PERSPECTIVE when it’s needed Help you make your advertising more EFFECTIVE Help your existing agency work more effectively FOR YOU. 714.447.4222 Put NEW LIFE into your advertising program. Sharpen, refine, update it. Try a new approach, or re-vamp or rebuild.

4 Gegauff Advertising and Consulting Services OFFERS YOU SEVERAL OPTIONS: 714.447.4222 3. Full advertising/design services 2. Planning Services only GEGAUFF ADVERTISING AND CONSULTING SERVICES 1. One-Day (and ½-Day) Consulting Services only With this option, we don’t replace your existing agency or resources. We offer an in-depth analysis of your existing program which can help you guide your agency or in-house department and give you new insights and options. We construct an advertising plan for you, including a media schedule with a budget. We offer extensive experience in strategy development, program planning and budgeting, in addition to expert design and writing services.

5 IN-DEPTH EXPERIENCE 20+ YEARS IN BUSINESS KNOWLEDGEABLE HIGHLY QUALIFIED AND AAAA’S CERTIFICATED ANALYTICAL HELPS YOU SEE THE FOREST FOR THE TREES PROGRAMMATIC ADVOCATES CONSISTENCY QUALITY INSISTS ON IT! SMALL QUICK TURNAROUND, LOW OVERHEAD, PERSONAL CARE, DIRECT ACCESS TENACIOUS EXPERIENCE IN WEATHERING RECESSIONS, HANDLING BOOM TIMES AND LOTS OF IN-BETWEENS BA, MA American Association of Advertising Agencies certificated through the USC Graduate School of Business Gegauff Advertising has been in business since 1984. 714.447.4222 QUALIFICATIONS GEGAUFF ADVERTISING AND CONSULTING SERVICES Enjoy smooth sailing when your goals are in focus.

6 ANALYSIS Are you tracking your leads? Making the best use of them? Have you chosen the right media and methods? Are you projecting the right message? Can prospects understand your message? Are you effectively showing the great qualities of your products or services? 714.447.4222 Enjoy smooth sailing when your goals are in focus.

7 During any economic time, advertising improves your competitive edge. During down times, you can increase your market share by advertising, while those who cut back on their visibility can lose their share to companies that do advertise. 714.447.4222 Ways to GROW: sell more to your existing clients, make it easier for them to buy, get more clients, sell new products. Advertising helps you reach your goal. When the smoke clears, you will be way ahead. ANALYSIS Enjoy smooth sailing when your goals are in focus.

8 If you already have an agency or designer or if you produce your marketing tools in-house: 714.447.4222 evaluate your program restructure it if necessary propose improvements work with your existing resources confirm that you are on the right track You can enhance their effectiveness by contracting with Gegauff Advertising Consulting Services to: ANALYSIS GEGAUFF ADVERTISING AND CONSULTING SERVICES Enjoy smooth sailing when your goals are in focus.

9 If you are a new to advertising: 714.447.4222 Gegauff Advertising Consulting Services can evaluate your needs and design a program for you. ANALYSIS GEGAUFF ADVERTISING AND CONSULTING SERVICES Enjoy smooth sailing when your goals are in focus.

10 Typical Advertising Opportunities Display ads in trade journals, association publications, other print media Brochures, fliers, catalogs, invoice inserts, cd’s/dvd’s, door hangars, radio, tv, video, direct mail Internet and email Publicity and public relations, application stories, photos Newsletters Telemarketing scripts and telephone on-hold blurbs Sponsorships, trade association memberships Trade shows and conventions, private seminars Product samples and promotions Ad specialties (pads, pencils, pins, useful goodies) Guest appearances and speeches Product education and demonstrations 714.447.4222 ANALYSIS GEGAUFF ADVERTISING AND CONSULTING SERVICES Enjoy smooth sailing when your goals are in focus.

11 I will look at all of your existing materials, including sales tools and publicity; examine your media schedule; have an in-depth discussion with the advertising manager or executive of your choice; and provide you with a written overview/analysis of the session approximately 10 days later. ANALYSIS One-day and ½-day consultations are available. This is a single consulting session for a set fee. 714.447.4222 GEGAUFF ADVERTISING AND CONSULTING SERVICES You will need to prepare for this session by: assembling all materials involved, providing a conference area, and scheduling the person(s) who will participate.

12 ON TARGET, going to the RIGHT AUDIENCE, using the options that are BEST FOR YOU. 714.447.4222 GEGAUFF ADVERTISING AND CONSULTING SERVICES Review and re-evaluate your program on a regular basis to make sure your ad message is: ANALYSIS

13 You may need a big agency with lots of people and resources. But many companies benefit from a TRUSTED CONSULTANT to help you hit the ground running, 714.447.4222 with a new idea, a new identity, a second opinion, or a fast-turn requirement… and when you need to rebalance and make a critical decision with some new options in sight. GEGAUFF ADVERTISING AND CONSULTING SERVICES ANALYSIS

14 I work closely with my clients, and I listen! 714.447.4222 I am here to help and support your needs, and to offer new ideas and new perspectives. I am not distanced from you by a lineup of account reps and hidden graphics people. ANALYSIS GEGAUFF ADVERTISING AND CONSULTING SERVICES Enjoy smooth sailing when your goals are in focus.

15 Before you design, before you sign that space contract,........ Are you making the best use of your advertising resources? PLAN! 714.447.4222 PLANNING GEGAUFF ADVERTISING AND CONSULTING SERVICES Enjoy smooth sailing when your goals are in focus.

16 Gegauff Advertising Consulting Services can: 714.447.4222 help you plan your program or plan it for you PLANNING GEGAUFF ADVERTISING AND CONSULTING SERVICES Enjoy smooth sailing when your goals are in focus.

17 THE NITTY GRITTY – IF YOU NEED OR USE ADVERTISING … 714.447.4222... Planning makes it more manageable and effective. PLANNING GEGAUFF ADVERTISING AND CONSULTING SERVICES Enjoy smooth sailing when your goals are in focus.

18 …so you’ll know where you are when you get there. Please call me at 714.447.4222 714.447.4222 Analysis and planning will help you make better decisions and utilize your advertising resources most effectively... GEGAUFF ADVERTISING AND CONSULTING SERVICES SUCCESS


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