1. 6 Qualities of a Great Blog Post

2. 1) Post can be read quickly Average visitor to a blog stays 96 seconds. They don’t want to read a novel. Aim for about 500 words per post.

3. 2) Post is scanable Can visitors look at your post for 30 seconds and know what it’s about?

4. Making a post scanable Use bold, italics, and underlining These help your reader focus in on the important points Include headings and lists Easier and faster for people to go through a list than an essay style post Use images Eyes are drawn to pictures. Be strategic and place them by your key points

5. 3) Title is catchy Is your title catchy? Does it make an interesting first impression?

6. 4) Writing is plain, concise, and has a common-sense style Sound conversational, like you’re talking to your friend, but avoid confusing slang and jargon. Don’t be too wordy.

7. 5) End post with a question Get a conversation started!! The best way to get people to comment is to ask a question.

8. 6) Proofread, and then Proofread again You want to sound creditable. Spelling mistakes, typos, and grammar issues just hurt your case.